eCommerce

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eCommerce

Thinking of a website, what is the name?

POS SOFTWARE

Selecting a website name

With our POS Software, you can have an integrated website. That is a big plus.  Then what you will have is a shop that can take orders all the time. 

Now what you need to consider is a name for your online shop. Here are some points I recommend for an Australia shop.

1) Do not try and save a few dollars by selecting .NET, .BZ, .COM, .ORG, etc extension. Australians want to see your website with a .COM.AU extension. 

2) The shorter and easier it is to remember the name, the better. If it complex, it will be harder to find. 

3) Make it relevant to online. Say for example your name was Simon White and you owned a stationery shop in the suburb of Moorabbin.  If your business name was "White Stationery shop", how is that going to help your business? On the other hand, a name like "Moorabbin Stationery shop", would alert Google and Bings search engines that you sell stationery in the Moorabbin area. It would come up in people's searches. 

4) Keep it as short and simple as possible. I suggest that you pick a name that is easy to spell and simple to pronounce. 

5) Do not be too clever in your name eg haveagr8tday is not good nor is komputer.

6) Check your proposed name that you do not get in trouble eg if your name is McDonald and you open up a hamburger shop, there may be problems.

Bonus tip

For most SMB, I suggest looking at your location and what you do to make your name.  See point (3).

There are my tips, 

 

 

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Margin on eCommerce

POS SOFTWARE

I attended yesterday, the New Retail ’19 which is Australia’s largest retail gathering. It brought together over 2500 retail leaders and learners for a three immersive day to explore omnichannel retail, fulfilment strategy and partnerships. Some of the stuff was an eye-opener, and it is going to take me a while to digest much of it. 

New Retail 19

The first point I wish to discuss is the margins required for e-commerce with some real data supplied at the show. I will explain it point by point to give you a professional appreciation of how these people think plus give you a feel of how it works and what sort of product you require.

What happened was a company decided to advertise a product using keywords in Google advertising. These are the advertisements that you see on the top, left and bottom of the screen when you look up something up in google. So they put in an advertisement into Google. This is the result

 

  Raw figures Calculated figures
Metric     
Impressions 2,165,947  
Clicks 161,756  
Click through rate (CTR)      7.47%
Cost per click (CPC) $0.35  
Marketing costs   $56,752.24 
Orders 4,303  
Revenue $295,322.70  
Effective revenue share (ERS)     19.17%

 

The raw figures are the ones that they put in, and the calculated values are the ones that they derived.

Impressions: This is the number of times that the advertisement was shown.  In this case, it was shown over 2 million times.

Clicks: Is the number of times that someone went to the advertisement. 

Click through rate (CTR): Is the percentage of how many times the advertisement is clicked compare to how many times it is shown. This is very important as if this is low then Google shows your advertisement less so even if you are prepared to pay Google will not show it. What Google says is that your advertisement is less relevant to their users' requests so they will give their users more relevant information. 

Cost per click (CPC): Is how much this person paid every time someone clicked the advertisement.  

Marketing costs: Is the amount that was paid for the advertisement.

Orders: This is the number of orders the company got 

Revenue: This is how much the orders added up to, I am not sure if this includes shipping costs and other products that were sold by them.

Effective revenue share (ERS): This is the line I wanted to get too. What this is, is the cost of the advertising to revenue. In this case, it was 19.17%. 

The point here is that this particular item, putting aside all other costs requires 19.17% of the revenue to pay for the Google advertisement, that does not include many other costs, e.g. website, storage, etc. You need to pick your product.

 

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click-and-collect

POS SOFTWARE

Click and collect

When a retailer opens an eCommerce site to supplement their store it is as if they are opening a new shop. This one is online and like starting any new shop it is challenging. Each shop has their own set of demands and requirements.  

What works well is to make your eCommerce site work together with your physical shop. So that your eCommerce site gets an initial start from your shop base and your eCommerce shop raises the shop sales too. So what you need to do is let your customers shop across the physical and online shop seamlessly.

The best approach is click-and-collect here is where the customer buys in your online shop and then later picks it up in your shop at a time that suits them. This eliminates the cost of delivery and the risk of missed deliveries. This often helps make your offer cheaper price than many of the other online shops as they have unlike you to charge for delivery. 

This both helps drive sales in your physical shop and keep delivery fees down and has the added advantage that a high percentage of shoppers coming to the shop for click and collect often ended up buying additional items which are why many shops are willing to act as click and collect points for other businesses too.

 As a rule, I suggest that you do the following for click and click.

  • Have the goods available and ready within 2 hours of their being purchased. 
  • Make a rule that the person picking the goods up has to have the receipt and valid ID
  • That you give the people a receipt through our point of sale system and have them sign your copy.

If you are interested in learning more please contact us here as we are doing a webinar on it.

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AMAZON back flips, it is reopening its American site to Aussie

POS SOFTWARE

 

Amazon Australia as I expected has not done well, the problem is not that our retailers are inefficient or not tech-savvy but our overpriced, undependable and slow delivery services which are holding us back in e-commerce plus our small comparative market. 

So now Amazon has done a backflip and will sell Aussies Amazon stocked and sold products from the US. I expect soon that the 3rd party sellers on Amazon will be released soon.

What happens with the costs of delivery to the Australian consumer from Amazon overseas sites will be interesting. Will they keep the Prime subs which allowed free postage over $49 from the US store?

For Australian retailers, the opening of the Amazon sites overseas is going to increase competition, and the two immediate issues are they need to look at their e-commerce and their delivery options.

Where we are unique in our market space is that our point of sale software is a unified commerce solution which brings together both of these issues into one platform in your POS system. Pieced together systems, that our competitors offer cost more money and lead to problems as different systems both in use, training and the need to talk to each other. Plus there is no long-term as who knows what the individual and separate parts are going.

Only our unified system gives you long-term as well as a day-to-day business solution. Click here for more details

 

 

 

 

 

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Why Integrate Your eCommerce Website and your Point of Sale Software?

POS SOFTWARE

eCommerce website


The major reason is it is more practical, quicker and easier to use, as you do not need to learn and operate two separate systems. 

It is almost certainly a cheaper solution too as you are only buying one system, not two.

With two separate systems, someone will need to move information from one system to another.

A typical cycle might be something like this. 

  • Stock information has to be taken from your POS software and put into your eCommerce website.
  • Orders from your eCommerce website have to be put into your POS software
  • Stock levels need to be checked on both systems.
  • Then the shipping information and tracking reports have to be put into the eCommerce website from the POS software.

During all of this mistakes happen.

What I have seen is

  • Shipping addresses entered wrong.
  • Stock levels are wrong so there is the problem of no stock due to overselling.
  • There is a lot of stock information required to be put in, so many items are not put on the eCommerce site as it is too much work.  

All these problems are avoided by integration.

If you do not integrate your eCommerce and POS software, it will cost you. 

Check our solution out.

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Our two latest online websites

POS SOFTWARE

Today every retailer needs to consider a website. What makes our system unique is that it works directly through the point of sale software so the person that knows the existing point of sale system can maintain and use the website. There is no new system to learn.


Here are some websites that we have just done.


This is a newsagent, Nextra Dianella click here. On their website as you can see they sell a range of art supplies, ink and giftware. They are only new, but they are already getting quite a bit of business through it.

 

 


This is a garden supplier, they are a boutique plant nursery that specialises in perennials, shrubs bulbs and seeds.

 

 

 

If you want to know about getting yourself online please click here.

 

 

Free webinar on Ecommerce, a workshop

POS SOFTWARE

Free workshop on ecommerce on the 28 August at 2:00pm

Amazon coming to Australia now, hopefully, is a wake-up scream too many retailers that to succeed in today’s world, every retail shop owner must understand e-commerce as today retail needs to change. That is why we are running this free webinar.

To succeed, in retail you need to have a strong online website because retail has changed. We live in a world where almost everyone Googles and Facebooks. Before they even see your shop, they will be passing judgements and making decisions about your shop. If they do not like what they see, or you are not online, the odds are they will move on to someone else. The number of people that just window shopping is dropping.

For example, yesterday, I wanted a pizza, so I googled "Pizza near by", I look at a few that pop up, read a few reviews and decided which one to go too. If the pizza parlour did not have a strong online presence, it could not get my business. Here even a bad website, it is better than NO website.

No Website = Losing Business

If you don't have a website, you are missing out on opportunities for customers who want to spend money with you. So at this workshop we will share our experience and expertise on how to connect your shop to a website.

Pos Solutions Australia has been a leading provider of point-of-sale software for over three decades as we never rest when it comes to answering the call for innovation and development on behalf of our clients. Taking your shop online is the next step. That's why we have decided to bring you Webtail, a fully integrated synchronised online store built that works within your POS software to deliver your shop online. Plus we design you a commanding landing page, give you dazzling gallery, a professional blog and an online store all mobile-ready.

Please let us know if you wish to attend.

Melbourne gift show today

POS SOFTWARE

We are showing off our point of sale software plus our eCommerce products at the Melbourne Gift Show.

 

 

 

 

The actual show is huge, so much that I would think that almost everyone of our clients could gain at least some ideas for possible products for their store. Although I do feel that many of the products were too expensive for example I doubt many people would buy $25 socks. I know my daughter has a ball looking at some of the stuff.

 

 

Does your retail store need an ecommerce website? Consider this!

POS SOFTWARE

One of the key business rules today is that in the brick and mortar physical world, a shop with a bad website it is better off then a shop with *NO* website. This is because no-one today uses the yellow pages to find you, if they want a product a service say Indian Coffee(KAAPI), a greeting card, perfume or a dog wash, they google it. For example, if they live in a suburb of St Kilda, and they want Indian coffee, they google "Indian coffee St Kilda". If you do not have a website, you are going to be low down in the google list. So they are not going to ring you, they are not going to come to you, they are going to ignore you because they do not know you exist. Test your self with a few products and see how you go.

Even if you hate the internet, no website equals missed opportunities. For a modern physical shop, a website is imperative today.

You can blend the online and physical brick and mortar shop together and see how you can get some of this growing e-commerce traffic.