AI Facebook Posts: 4-Minute Guide for Retailers
Creating professional Facebook posts for your newsagency or retail shop doesn't have to be a chore. In 2026, Artificial Intelligence (AI) allows shop owners to generate high-quality, engaging social media content in under four minutes.
A few days ago, I released a social media calendar for 2026 designed explicitly for newsagents. I wanted to help shop owners get organised for the year ahead. Since then, I have received quite a few enquiries like last year, but one reaction shocked me. Several people told me it was "too much work" and that writing these posts for every calendar event would take ages.
This is not true.
Writing a high-quality post on Facebook takes less than 4 minutes. In 2026, the technology available to us now is incredible and here to save you time. Today, I will show you exactly how.
The Facebook Reality Check
Before we get into the "how-to," we need to have a serious conversation about the "where." To do this, you must have a business Facebook account.
If you do not have one yet, you are, frankly, leaving money on the table. Your business needs one. In this day and age, a retail business without a digital storefront on social media is invisible to a huge chunk of the local community. So if you don't have a page, stop reading this right now. Go make one up. It is free and essential. In 2026, businesses need a Facebook business page to survive and thrive. For the rest of you who are ready to go, let's look at a simple method to get your marketing done in record time.
Why You Can't Afford to Be Invisible
Many independent retailers tell me they rely on foot traffic. That is great, but where does foot traffic come from? Often, it comes from a Google search or a Facebook recommendation.
If a local customer searches for "birthday cards near me" or "magazines in [Suburb Name]," and your competitor has an active Facebook page with photos, while yours does not, guess where they are going?
You are not just competing with the shop down the road; you are competing for attention on the screen in your customer's pocket.
The 4-Minute Method: A Step-by-Step Guide
As we all know, things change rapidly in the world of AI. However, the core principles I am showing you here will likely remain the same for a long time. I intend to update this article when Facebook AI is finally released for business in Australia. These steps are relevant only for January 2026.
I will perform this live for my own business page to show you how easy it is. Please follow along with your own business page.
Step 1: Get Your Visuals Ready
First, you need an image. Facebook is a visual platform. Text alone often gets ignored as people scroll through their feeds. You have two main options here:
Both can be used.
Supplier Images
These are professional and clean, but they can sometimes look a bit "cold." Also, they are not from you; others have them too. What you are trying to sell is the product, not you. Plus, you may get into a copyright problem later.
Your Own Photos
These are authentic and perform better.
I have discussed how to take a photo yourself here.
A photo showing your actual shop is often better. Customers love to see the human side of a business. A photo of you, clearly standing and holding the product, works wonders. It builds trust.
I suggest you take about 10 pictures. Don't overthink it, snap away. Then, review them and select the top two.
Step 2: Open Your Business Page
Now, call up your business page on your computer or tablet. Look for the box at the top that asks, "What's on your mind?" See the red arrow

This is where the magic starts. I have added the selected image. See the blue arrow.

You can add multiple photos if you like, but often one strong image is enough, and two is better.

Step 3: Select Your AI Tool
Now, I have decided to stick to a free AI for this demonstration. Only a few of my customers, or SMB retailers in general, have paid accounts for these services. That is perfectly fine, but you do not need to spend money to get great results, as I will show you here how to do it for free.
Select the AI that you want to use. You have plenty of options: ChatGPT, Gemini (Google), Grok, Deepseek, etc. These are all good and have free versions.
On Facebook, Meta AI is specifically designed for this task, but Facebook is currently restricting its full use on some business accounts in Australia, and it has just acquired Manus, which promises to make massive changes in AI.
Step 4: The Prompt
This is the part that scares people, but it is actually the easiest part. You need to tell the AI what to do. We call this a "prompt."
You don't need to be a computer programmer. You need to speak to it as if you were talking to an advertising agent.

Use this prompt, see the blue arrow above.
Write a friendly but professional Facebook post for my business talking about [Product Name]. Keep it under 150 words. Use Australian spelling =====.
Using Supplier Content
Now, add a few lines about the product. If you are unsure what to say, you can use the description from the supplier's advertisement.
For my example, I want to talk about the customer-facing screens in our POS system.
I found this text:
"One of the most popular features in modern POS software is a customer-facing screen. These digital displays display detailed order information to customers, including their orders, tax, discounts, and loyalty information during the checkout process. You often see customer-facing displays in retail businesses."
I put this in, see the blue arrow above.
Now, see the red arrow, I got a fine copy. The grammar and spelling are fine. I didn't have to stare at a blank screen wondering what to say. The AI took the facts about the screen, like how it improves accuracy and speeds up the queue, and turned them into an advertisement for my customers. I would suggest including your shop details as well.
So I pasted that text into my advertisement.

Step 5: The Result
I hit "Enter," and within seconds, the AI gave me a professional advertisement.
See the blue arrow in the image above? That is the text I cut and pasted directly into my Facebook post.
Step 6: Publish and Schedule
And then I saved it. See the image above for the final result.
As I said, the whole operation would take less than 4 minutes. I now have a professional Facebook advertisement for nothing—zero cost.
Pro Tip: Timing Matters
If you are writing this at 11 pm after closing up shop, don't publish it immediately. Use the "Schedule" feature in Facebook.
- Best Times: In Australia, posting between 8 am and 10 am often gets the best engagement. Evenings are also good, but the trouble here is that people usually look in the morning for today's shopping. In the evening, they will look again in the morning, so I suggest the morning, since that will catch them when they are going to buy. A detailed study of the best times to post to Facebook is here.
- Weekends: For retailers, Saturday mornings can be a goldmine as people plan their weekend shopping.
Why This Matters for Your Shop
The beauty of this method is that it is easy to repeat.
You can use the same process for holidays. For example, the Chinese New Year is coming up soon. You could take a photo of your red cards, envelopes, decorations, etc, tell the AI "Write a post wishing my customers a Happy Chinese New Year," and you are done. If in doubt, use your top-selling report in your POS System to tell you what sold well in your shop during the Chinese New Year.
Consistency is key in retail marketing. You don't need to be a professional writer. You need to do it; don't worry about perfection, as you can continually improve as you learn more.
Ready to save even more time?
Download our 2026 Social Media Calendar for Newsagents below and use this 4-minute method to fill your entire month's schedule today.
Written by:

Bernard Zimmermann is the founding director of POS Solutions, a leading point-of-sale system company with 45 years of industry experience, now retired and seeking new opportunities. He consults with various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.


























