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Make and sell hamper packs.

A basket chock-full of goodies is a popular method of moving stock that does not sell well. It is versatile. They can be made to be appropriate for almost every occasion. In our family shop, when I was a kid, we used them a lot to sell. So I am quite experienced in them.

Remember a hamper is a good sale in the shop.

Here are some tips.

) Research hampers that sell near you. Check out the price points, see what they are composed of, see what they look like and how they are put together.

) Now you need a theme.

Consider an individual searching for a hamper in your shop. For example, Mother's Day has recently been. That would have been your theme. What would they want to find in a Mother's Day hamper from your shop? Get imaginative! Check out last year's selling reports for the same time as last year. We have a very good report top-selling report you can use.

) Look through the shop for items you want to move that are not selling well. Select a few that are appropriate. Now you need some articles that do sell. These help move stock that does not sell. Your selling reports can help you here. If there is a community festival, often your suppliers will help with stock to move. They usually have the same problem, too, the desire to move inventory that is moving slow.

You need to select a large item as a visual focal point for your hamper. Now you will need to arrange the smaller things around this big one. Most hampers look like a triangle. The most desirable items have to be seen.

) Value

You need to set a budget. What will your customer spend?

When making your hamper, make sure that if a customer adds up the total items in the hamper pack, it is less than the total price. This is where the slow-moving stock report can help.

Research indicates that customers want simple rather than complex and if it starts to get too complicated that many people tend not to choose, so giving you a no sale rather than a purchase.

Now with this in mind, consider if you make a hamper or pack name.

In stock pricing, you will find this under hamper packs. See the green arrow.

Hamper description

Naming your hamper or pack is a good idea (see red square) as long as you make the name understandable and straightforward. Say you are in office stationery why make a name like "The flying carpet pack". Besides this name telling your customer nothing and so confusing them with something meaningless, it makes it complicated.

Make it simple with something they can identify with, eg "Secondary Student Plan", "Home Office Plan" or "Kindergarten Pack."

Another idea that works very well is to make a "Starter Pack", "Small Pack", "Medium Pack" and a "Large Economy Pack". 

Hamper packs are a great way to upsell. 

They can be used for anything, lotto, pet foods, magazines, services, etc.

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POS SOFTWARE

The best and most used selling method in retail - cross-selling. Cross-selling is when someone comes to buy a product, and you sell them that product and something else. The something else is the cross-sell. Often the profit on it is more than the initial product. Strategically, this is a fundamental method in modern retail, and it needs to be done well.

What you need to do, is place a product in a consumer's mind looking for another item to make it work. The more things you can place, the better, but do not go overboard. So what you need is to find out what products that sell well with the items the consumer seeks, which is easy to do with your Point of Sale software.

Let us start.

Go here to the Sales reports "Category Companion Sales by Period."

 

It will then give you this screen that lets you select your categories.

 

 

Now go through your top-selling categories. Check to see what items sell well with these categories. Then make sure that these items are noticeable to the buyers of the categories. This, you will find, is a great way to pick up more sales.

By incorporating this into your management processes, you increase your total sales.

 

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POS SOFTWARE

​​Why not add accessibility to your Google Map Listing?

Doing a net search, I found over a million Australians use wheelchairs. About 1.5 million Australians use prams and strollers. Many people have trouble walking (I could not get estimates, but that includes people with walking sticks, etc.).

) Have you ever wondered why there are so many more people with prams and wheelchairs in shopping centres?

) Do you wonder why?

) Do you see why it is important to them?

Ballpark there are at least 3 million Australians now that have accessibility problems, over 15% of shoppers.

Many people now check accessibility in Google business listings when searching for businesses like yours.

Okay, there is a simple fix: tell them that you have wheelchair access in Google. Go to your Google My Business listing and update these options in Attributes.

Save and when these people search for you, they will see that you have accessibility for them.

If you want to know more, watch this video here.

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POS SOFTWARE

Physical stores anticipate making a significant rebound this year for Easter now that COVID is over. Overall, the industry is looking at about an 8% expansion. I expect more as restaurants will be down compared to 2019, so gifts should be up on 2019 figures.

 Based on Google Trends, we can see that public interest is growing. So the interest is there.

Since it is so late, people are looking for convenience. You want to make it quick and straightforward for your customers to find their gifts. Best to make a showcase with your Easter products with signage to lead them to the display.

If you have not done it yet, it is quick and easy to do this with your retail POS system.

Go to Register reports.

Now pick "Top N Stock Sales for a Given Period."

 

In the form, put in a few days before April 4, 2021, and a few days after. That will give you a list of what sold last year.

Now put in the year before COVID-19 hit, a few days before April 21, 2019, and a few days after. That will give you a list of what sold that year.

This year it will be a mix of these two dates. 

Now, these are the items that worked for you then. They will should work for you again this year.

Easter is an excellent shopping day in retail. Although it has only a short holiday season, sales can be impressive.

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I talked to a liquor retailer about their "Click and Collect" service vs. in-store sales. I was stunned when told that customers using their shop online in their basket with Click and Collect spent 38% more than when they were in the store. When I questioned it, as surely the customers would spend less because there are no impulse sales with Click and Collect. They informed me that they were tracking the information through the shop rewards card. People using Click and Collect purchased more than those that came into the shop. Clearly, they are using their customer CRM in their system.

See the importance of customer information here! Any rewards program you have should collect names so you can track these details too.

Click and Collect is attractive to the Australian consumer. 

1) Cost. With Click and Collect, they can get free delivery without paying inflated prices for so-called free delivery.


2) Speed, Click and Collect. They can often pick it up hours as opposed to days for delivery.


3) Convenience. They can drive-in on the way home or at lunch breaks.


4) It is easier for the Australian consumer to carry.

Some pluses for the retailers

1) An employee picks an order eight times faster than a customer.

2) The retailer does not need a checkout.

3) No theft. Customers can't steal if they aren't coming into the shop.

4) The retailer can select items that expire sooner.

Currently, about 10% of Australian retail sales are Click and Collect.

If you have a website, I suggest you introduce this service.

Our system was the first in our market space to offer such a service so why not use it?

 

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POS SOFTWARE

Prepare for mother's day as it's coming. This is the third-largest retail event following Christmas and the back-to-school season. So it's worthwhile preparing.

Based on previous years, the retail industry is looking at an increase in overall sales this year with an average spend of about $80.  

For Mother's Day (25%), a considerable percentage of shoppers state that convenience is crucial when picking out a Mother's Day gift. They do not know what you buy, and they want to do it quickly. So make it easy for your shoppers to find their gifts. Consider creating a display such as this that features your Mother's Day merchandise with signage to lead shoppers to this exhibit. You want to make it easy for your customers to grab and go.

If you are unsure of what will work in your shop on Mother's Day or to get some ideas.

Go to Register reports.

 

Now pick "Top N Stock Sales for a Given Period."

 

 In the form, put in the week before May 9, 2021, and check it out. That will give you what worked last year.

Now put in the year before COVID-19 hit on May 12, 2019, and see that report. 

This year will be a mix of these two dates. As people expect restaurants and special outings to be down compared to 2019, so flowers and gifts should be up on 2019 figures. 

Now, these are the items that worked for you then. They will probably work for you again this year.

Mother's Day is an excellent shopping day in retail. Although it is a limited-time shopping festival with a short season, it can considerably impact your shop if correctly done.

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Ever wonder why many majors hit you first with the dearer item when you come into the shop?

Why in a car yard are the dearest cars in front not the best selling cars?

This is the "anchoring effect." You should consider this for your shop. When hit with a lot of new stuff, it works as people tend to grab the information they get first as the basis for making decisions.

Here is an example of how it works.

Imagine you have three items on sale.

1) $30 item

2) $40 item

3) $50 item

If you see the $30 item first, your immediate thought is that the $40 and $50 things are dearer.

But, if you see the $50 item first, your immediate thought is that the other items are cheaper.

Studies have shown that having the $50 item on display first makes people more likely to buy it, as the $30 and $40 items seem reasonable. Interestingly, sales of $40 increased dramatically. It is claimed that it is worth having the $50 just because of this, even if it does not sell. 

It is something worth thinking about.

Here is a video of how it works in practice and what you should do about it.

This is where you have to be very careful looking at your sales reports.

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POS SOFTWARE

If your shop needs it, you will find SMS marketing extremely useful. The software is available free in your point of sale software.

Where it's ideal is if you have items that you need to move quickly, like last-minute deals. For example, let's say you sell sandwiches. The sandwiches need to be sold soon or dumped. Another example would be gifts for special occasions when the day is ending.

So what is required is to have a list of phone numbers to send out a last-minute offer. Say after lunch: "All sandwiches are $3 today." Besides sandwiches, you may pick up sales in related sales. If you think about it, the sandwiches here cost you nothing now.

The plus here is that these messages get delivered almost immediately. They also have incredibly high open rates. Another advantage: it is hard for your competitors to match your prices as they do not know about your offer.

The main disadvantage is the cost. If you are sending 100 SMSs, that cost is about $6. In our sandwich example, you need at least two sales to justify the SMS marketing.

If you intend to use this form of marketing, you need to keep the following in mind.

) Keep your messages short. SMS is rarely used for long messages.

) Be ruthless in your VIP marketing to prune your SMS marketing list. Unlike emails, you are paying for each SMS sent.

) Do not use emojis. Many people do not understand them.

) Make sure you put your name on it. We had one client that sent off some SMS without an address. It became clear that the receivers had no idea where to go for the special. Also, you are required to put your details.

Make sure to add an opt-out option, such as a "Reply 'STOP' to opt-out" at the end of the SMS. As I stated, it is very much in your interest to prune out your SMS marketing list. Also, some people do not like these sorts of commercial SMS, and you should respect their views.

) Sometimes, like late at night, you should not send SMS.

) Cost depends on how many SMSs you are willing to buy in advance

Other than that, you will find that SMS campaigns are great for engaging more people to buy in your shop if it's a good fit.

 

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​Nothing has over the years proven to be a more successful marketing campaign for a retail shop than *Birthday Marketing*.

It is so simple to do with our loyalty program. Just put in their birthday when entering a VIP customer. Although it is much better to use their actual birthday if they do not tell you, make it an anniversary date with their joining date. You can always correct it later if they point it out.

Birthday offers typically have about 25% success with our clients. Here are some figures from Experian

 

) People buy on birthdays

) Birthdays are all year round

To do Birthday marketing, all you need to do is send a simple 'Happy Birthday' message. It will be appreciated and read. Almost everybody reads these emails. Now add some offer - a coupon or free item to encourage them to return to your business.

Set up here.
 

Then towards the end of the month, send a VIP email or letter to all your clients who have birthdays coming up next month with your birthday email.

 

 
 
 
You will quickly know how well it goes for you using our point of sale software as you have access to our enhanced targeted, data-driven marketing reports that let you know. I doubt you will stop once you start it, as the cost is almost zero and it will produce sales.
 
Start now!

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I'm sure you have seen a Google map like this one when looking for something.​

What it shows on the map are the nearby places for what you are searching for and the top three search choices. Looking at this map, I can see a business selling lotto that is not on this map. It costs them as many people use this to find the place they want to shop.

Why not check if you are on the list?

Now put in a few of your major products and see if you are listed?

If not, then it is costing you too.

What you need to do is

ADD YOUR BUSINESS TO GOOGLE MAPS!

It is free, so why not do it?

Here is the important point on google maps, *David can beat Goliath* as one of the main factors used by Google Maps is location. If you are closest, the odds are good; you will appear and appear first.

Here are some of my tips before your start.

) Give google what they ask, do not be a smartarse like trying to stuff into your name marketing keywords. If Google does not like you, they will put you on the bottom.

) Do not capitalise on your name! Use John Smith not JOHN SMITH

) Do not add trade names use your company name!

) Avoid special characters ^#%&*( unless they are part of your business name.

Now are some step-by-step instructions.

 

Let me know if you have a problem as I am happy to help; I have a Google Ads Search Certification.

Google Maps Is So Important For Your Business

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