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Marketing

Why you need to consider SMS marketing in retail?

POS SOFTWARE

Nothing will connect with your customer at the right time better than SMS. 

Current figures are that over 98% of SMS messages are opened, and almost all within the first 3 minutes. Nothing else comes even close to these figures as far as efficiency or speed. What it means is that you can interact with your customer quickly and effectively.

What makes it particularly effective is that the message is delivered directly to your customer. Emails are often now protected by ISP spam and customer's filters. These often block your messages.

There is, of course, the higher cost, but you often get for what you pay.

If you have products that need an instant response, you may need it.

PS Another good idea in some industries is to send a thank you SMS automatically every time they buy.

 

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Black Friday 2020

POS SOFTWARE

This Friday it is "Black Friday", officially this is the start of the Christmas shopping season.

Last year's spending on Black Friday shot up 69 percent on the previous year.

 

Looking at the Google trends, it looks that public interest I about the same this year as last year.

I hope you are doing something.

If you are interested in upgrading your scanners let us know, we have a Black Friday sale too.

 

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Labeling Bestsellers

POS SOFTWARE

Here is a step by step method which works to sell more which is very easy to do with our software.

-Get some signs in red with the notation "Bestseller". Above are some that a pharmacy got. If you cannot get them, print a few signs with your printer. Make sure that it's in red. 

-In your POS Software go to 

Go to Register reports.

 

Now pick "Top N Stock Sales for a Given Period."

 

Now in the form put in the last 30 days

A report comes out that looks like this with your top sellers listed.

- Now go through these items and select as many as possible and put these signs pointing at these items.

- You will find that people will buy these items more.

- Do this process weekly.

 

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Why now you need to take business photos?

POS SOFTWARE

You could use an image like this in your POS Software, Staff would appreciate when searching for a stock item an image. 

However you need to promote your business. The fact is that the cheapest (it's free), most effective, quickest, and the best way today is online on Social Media. 

What about a picture of something interesting in your shop? Look at large companies. If you look at their Facebook pages, you will see much of it in pictures. 

Why?

Well, they know that they have a few seconds to grab a person's attention. Visually you can captivate someone very quickly. A picture can help that person to visualise the product and/or service offered immediately. If they like what they see, they may read the offer. What they want is an exciting image that will grab your attention. 

Social media today is an inherently visual medium.

So, where is this headed? You need to be active on social media to promote your business too!  Ideally, what you are doing is something on social media at least a few times a month. If once a week, you are looking at 50 images a year.  It does not have to be Earth-shaking images. Few of them we see are. Use a picture of a jigsaw puzzle that has just arrived in your shop,  a new dog for sale, a Christmas greeting card, some perfume, a book, etc. 

Often you can get professional images from your supplier. If not well, it does it have to be professionally made.  With a decent smartphone today, anyone can take a good picture. All you need is some basic photography skills.

A Tip: One advantage that an amateur photographer has is that they can take as many photos as they like whenever they like.  Professionals can only come at set times and rarely will go back. Use this advantage and take many pictures, up, down, around, left, right, etc. until you get it right. If none worked, try again, it cost nothing today to take heaps of photos.

Another tip: Check out a few youtubes on taking photographs with smartphones. For example, this guy explains it well. 

Knowing how to take a good photo today on a smartphone is a skill worth learning. 

 

Give it a shot, and I would like to see some of your examples.

 

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How to tie a Professional ribbon bow!

POS SOFTWARE

If you want to sell gifts in your shop, you need to know how to tie a proper ribbon on a gift box. You want to look professional!

 

I remember my grandfather in his shop, teaching me. It took me quite a few attempts to get it right. Like so many things, it is easy to do once you get the hang of it. Note it would be best if you did it a few times as in retail you will need to be able to do it quick under pressure.

 

Your customers will often take it very seriously, so you need to do it right!

 

Here is a youtube that explains it very well a simple and good knot for you to start learning.

 

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How To Find Your Slow And Dead Stock In The Shop

POS SOFTWARE

This is a common problem in retail having:

Slow stock does sell but only slowly.

Dead stock does not sell at all.

Both cost money to the retailers, costs cash flow, money and takes up space that should have stock that sells better.

Now in identifying your products that are slow or dead go to register reports > stock titled "Old Stock on hand by Date last received"

I tend to do it in two parts. I check the overall problem in the shop to see the scale of the problem. Then I go by department in detail as its people find it better to examine this way.

This gives you a listing of your stock based on when you received it. This stock is rarely doing you much good. As I stated, it costs you to keep it.

Now once you identified it, what are you going to do about it?

I would suggest firstly move it because maybe it was in the wrong area. Good clean and a nice presentation can do wonder.

If your decision is to minimise your losses on this stock by slashing the price and to move the stock here are some options.

1) Offload them on sites such as eBay.

2) Use it to make a bundle. Put an old stock item that does not sell with something that does sell and turn it into a bundle.

3) Make a bargain bin.

4) Use the stock for your loyalty marketing program.

5) Use them as specials when you have a marketing season.

 

 

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Notes on how to improve the shop Layout and design

POS SOFTWARE

Planning the layout of your store is quite an art. This video may give you some tips on how to improve your shop layout and design.

One point here is that Australians shoppers do move clockwise. That is why when we set sales budgets in our POS software, we make the left side of the shop more than the right side. If you are not doing this now, I suggest that you start now doing that now.

Near the front counter, the items with the highest return on investment should be there. It is easy to get a list of these go to

Cash register report > GMROI (see the selection highlighted) in your point of sale software in the reports here.

 

Ignore departments and see what they are. Now see how you can use them at the counter.

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The Importance of accurately making a promotional KPI

POS SOFTWARE

 

Say your supplier decided to make a marketing promotion and asked you to take part. Our client said yes. They went through quite a bit of trouble, and now they want to know how well the promotion did. They do not see much, yet the supplier does. So we are helping out.

The problem here is that no-one before it started thought to make any KPI. So what happened is that the operator adjusted the price with a discount. As there are a lot of discounts, it is hard to determine whether it was a promotion sale or not. Usually what we could do here is to try to determine what the usual amount of discounts are but now who knows what is typical.

What it shows is that it is crucial if you are promoting to make a KPI policy before starting.

Otherwise, it can be hard to determine whether the offer worked.

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How to Pack a Gift Bag

POS SOFTWARE

This woman has good ideas about how to package a gift bag, these gift bags do sell well but only if they look nice.

Here is how to make it look nice.

 

 

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Free webinar on how to do social media marketing for free

POS SOFTWARE

Social media like Facebook is no longer optional with this pandemic. In the past, I have felt that it was an excellent way for small business owners to connect with their customers. Now its a necessity. People no longer just walk past your shop, see it and come in. The best, cheapest and possibly only way to communicate today to these people is online with social media. 

Here are some key statistics

  1. 85% of the eligible (age 13+) Australian population have active social media accounts, Source
  2. Australians spend an average of 1 hour 47 minutes per day on social media, and this has been increasing slowly over the past 8 years. Source

I have been doing it for years successfully, studied on it and here is my latest qualification.

 

I will do a webinar on the basics of how to market your shop free online in your marketspace if there is enough interest.

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