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POS SOFTWARE

CRM is short for Customer Relationship Management.

You all have a CRM software written for retail that we supplied to you *FREE*.

Why not try it out?

Consider this if you go to a corporate and talk to their retail executives and experts there. What you will find is that these people know about retail. Often they have heaps of years in retail. Behind them are many experts that are giving them scientific information. They know retail. 

These people do not think its enough to have a shop and then wait for people to visit them. This is, unfortunately, is what so many SMB retailers do. What they feel is that people need to be enticed to come to their shops. So they look at how to give these people a reason to visit and shop with them. This can be expensive so what they need is a way of measuring how they are going. What they want is to make changes and then see how it goes. Then they want to know if these changes did or didn't work and also why. This is partly why they need CRM. 

Also, they want to build up loyal customers as it is said, "Good customers are as rare as latinum (Gold) - treasure them". A retail CRM system is required to find and build loyalty. A customer that comes regularly is worth much more to your business than the big buyer who comes once.

CRM today is the key to managing business communication in modern retail. 

Shops that had a CRM are doing much better during our COVID world than those who did not have one. I bet they will continue to do better in the POST-COVID world too.

Why not give it a try?

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POS SOFTWARE

 

My post on the need of item sales information caused a lot of inquiries. 

-The problem is that besides sales, many people want to know the items that sell the most.

-The items that give the most profit, stock turns, etc., in a category, department, location, etc.

So go to Register reports > Stock> Top N Stock Sales for a Given Period.

Let us say you want to know, for this range, what sells the more by quantity, well it is easy to find out. Click "Select Top By" above and click "Units Sold". Retail experts call this the vote. They consider that the shoppers are when they buy they vote on that item. That is considered to be why people are coming into your shop. 

I think a more meaningful measure is the profit item below it. This shows the things that are producing money for you. 

A useful idea that works is to put near the best selling item, the most profitable items.

I do suggest that you try out these options above now and experiment with them.

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POS SOFTWARE

This is the Last minute shopper, you know the person that decides to go shopping for Chinese New Year or Valentine's Day in the last few minutes in a mad rush. 

I've been there myself, thrown out of the house and told to come up with a suitable gift for the occasion. 

This is good news for savvy shop manager ready for this last-minute rush. Here are some tips.

1. Put a sign on the window, so this person knows you have something.

2. Make a featured area with items suitable and easy to find outside on a stand. 

If you are not sure what to offer on that day, see what sold well last year on that day, it will give you some ideas.

This is easy in our POS system.

Go to Register reports.

 

Now select "Top N Stock Sales for a Given Period".

Select the day. 

Outcomes a report with the top sellers for that day 

3. Offer clear gift alternatives, remember often this shopper has little idea of what to buy. 

4. Offer gift wrap

5. Have appropriate greeting cards on offer if possible.

Final note: Much of the stock is lost if you do not sell on the day, so consider doing deals.

 

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POS SOFTWARE

Two marketing holidays are coming up, Chinese New Year on Friday, 12 February, and Valentine's Day on Sunday, 14 February. 

I hope you have something to offer for each of these holidays.

As you can see, public interest in both in Australia is high based on google searches. So there will be much there.

I am sure that Chinese New Year 2021 will be more important to retailers than in previous years. This is due to the impact of the COVID-19 pandemic.  What people tell me is that Chinese New Year as a marketing holiday is growing longer. Many are reporting Chinese people buying now and expect it to continue after the holiday for a while.

Although many retail experts are not sure about Valentine's Day, as it was big last year but not so big the year before. Still, many are reluctant to go out to restaurants. They are not going on big trips so that they will need product.

 

 

 

What Google Trend shows is that people are looking for ideas.

Please make sure you have something.

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POS SOFTWARE

Now is not the time to keep a “business as usual” approach. COVID-19 has changed the retail scene. Do not count on your experience. You need to look at the data. 

See what items are driving you the most traffic and profits into your shop. Once you know your money-makers, you can move them to prominent places. The current retail theory states that you should put good products in a few places. This is because, in the age of COVID-19, the stress is on giving more space for your high-demand items versus showing many items.

First, let us find your *MONEY EARNERS*. It will only take a second.

Go to register reports and select the top stock report as marked with the red arrow here.

 

For this do this by all the shop sales. 

Put in the past 30 days, then select 40. This will give you your top 40. 

Then you will get a report with all the figures.

Now put these items in a noticeable place. The more places, the better.

This method works, try it! 

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POS SOFTWARE

 

In 2020, one point shown was nothing works to motivate customers to buy as effectively as VIP points.  So if you want to drum up business, pick a slow time and widely announce a period of double or triple points for customers. 

It is easy and quick to set up with our software. 

To get it running 

Go to the Main Menu> System Maintenance> System Setup 


Once the page is open, select the Loyalty tab.


See the value set for the Redemption value per point option. See circled in red.

 

 

When you run your happy hour, set this to a meaningful figure, at the end of the happy hour, put it back. 

Make it easy for people to join your VIP club, the more that join your club, the better for you. We find email addresses for identity works well. 

Correctly done VIP clubs are said to add about 2% value to a shop.

See how you go!

 

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POS SOFTWARE

 

If you are dealing with giftware, you always need to select new products. These products come and go, and also you need to offer your customers new products all the time. Computers can help with the products with a sales history but are of little help here.

So what happened was I was talking to one of our clients about this. He has a gift shop, so we put together a checklist of ideas for selecting gift products. 

Here is what we came up with, and I hope it helps.

1) Good margins, a giftware shop, cannot survive on low margins.

2) The product has to stand out from the other items on the shelves. It needs to have something deserving of your customers' attention. 

3) How hard is it to handle?  For example, anything fragile is a problem, e.g., glass as many insurance policies will not cover it in the shop. 

4) What is the delivery? Last quarter's delivery was a real mess. People had no stock, and customers and the stock was in transit.

5) How easy is it to get more stock?

6) Does it fit into your shop now? Is it the type of product that your customers will buy from you? 

7) Does it live in your price points?

8) Are there any minimum orders required? 

9) Growth, can the product lead to something. A small mobile camera cases buy led one of my clients to introduce a whole new department in his shop.

10) Does it need specialist knowledge? If so, do you have that knowledge? If so, it is a big plus. If not, then will you get that knowledge soon?

11) How many people nearby handle it? This is one advantage of dealing with a supplier far away, as you may have a unique product.

12) Variations can be a problem. A product with five options, four colours blue, green, white, and red, and comes in three designs would be 60 different products.

13) Start small and grow. 

14) Above all, remember it is said, "to sell giftware, one needs a soul." Ask yourself, do you have that soul? If you think YES, then test yourself first on a few small oders.

Giftware is one product where *David can take on Goliath*.

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POS SOFTWARE

Our new DTI system is a digital, paperless receipt. It is a much smarter, more attractive alternative to paper, PDF, or standard email receipts. This is because 80% of customers look at their digital receipt after purchasing. This gives the retailer a terrific marketing tool, a second chance to sell more. 

This video will give you some ideas on how retailers in the US are using it to connect to their customers.  


Best of all, it's free to you as you are our client!

 

 

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POS SOFTWARE

Retail Express, had an interesting article that is worth looking into on page 12. In our POS Software, it is easy to try.

It is about rearranging products in the fridge into proper categories.  Doing this, they claim you can drive sales up an incredible amount. See the arrow marked in brown.

Click here for more details.

There is no reason why this theory should not work for any department. Try a department, then see what are your top sellers in that department. 

Go to register reports and select the top stock report as marked with the red arrow here.

 

You get this screen

 

Now select your department.

Here I used the stationery department. I put in 99 million in red for illustration. That is overkill - put in 100. I also selected a whole year as short periods can have significant fluctuations. We do not want to do this every week.

Now study the report to see your shop's strengths. See what do you sell. 

Now go to a major retailer's website and see how they categorize their department. Some like Amazon and the supermarkets have spent millions on this categorization, so they know something. Also, check out a few other shops. 

You now know the theory and your strengths, so layout your stock in a logical order.

Why not start now, pick a small department and see how you go?

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Well, it's time to start planning for 2021, so you can use this list of holidays to help plan your 2021 marketing.

 

For a full list click here.

If you need an explanation of the holiday, click on the holiday link to get a description.

You can fine-tune it to your situation by using the filters.

 

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