A few people who wanted to attend our upcoming webinar on social media marketing tips have said they are currently too busy ramping up for the holiday sales season, so we've decided to postpone the webinar until early next year when things settle down. We know this time of year can be hectic for retailers now!
New Webinar Date
We have rescheduled the webinar for mid-February 2024. We'll send out reminders as it gets closer.
Why Social Media Matters for Your Store
Social media marketing can be a huge boost for local shops, and it's probably the most effective advertising today.
Here is what we cover:
Choosing the Right Platforms
We'll provide tips on prioritizing platforms like:
- Facebook - By far the most prominent platform, essential for retailers
- Instagram - Great for visually showcasing products & store culture
- Google My Business - Vital for local search visibility
Setting Up Your Facebook Page
A good Facebook presence is invaluable, so we'll walk through crucial elements like:
- Ensuring your business info/hours are accurate
- Writing an engaging About section
Posting Content That Connects
We'll explore free content ideas centred around:
- Seasonal offers and sales events
- Using photos that quickly communicate what you offer
- Local community happenings
- User-generated content from customers
You will never get very far in social media if you do not measure, so I will run you through a free social media analytics tool that integrates into our POS Software to help track your KPIs:
I will then run you through the most popular social media marketing KPIs.
Engagement rate is the percentage of your followers interacting with your social media posts.
Reach is the number of unique people who see your social media advertisements.
Impressions are the number of times your social media posts are seen, which shows both positives and negatives.
Understanding performance data lets you refine your strategy over time.
Please let us know if you have any other questions before mid-Feb 2024