Australia's end-of-financial-year (EOFY) sale is the second biggest retail event of the year. It will drive $10.5 billion in consumer spending.

Retailers must take advantage of this shopping surge and the clock is ticking. The EOFY sales have already began, so you have a narrow window to attract bargain-hungry consumers looking for bargains and tax-deductible purchases.

Why EOFY Sales Work: Four Key Drivers

Tax Refunds Create Spending Power

Many Australians anticipate tax refunds, providing extra disposable income during this period.

Accountants Drive Purchase Urgency

Accountants to maximise tax deductions often advise clients to make purchases NOW before June 30.

Instant Asset Write-Off Deadline Pressure

Businesses face the urgency to invest before this year's deadline expires.

End-of-Year Financial Pressures

Companies offer significant discounts to improve this year's financial figures. They also need to generate cash for EOFY expenses.

Research shows that 71% of Australians plan to shop during the 2025 EOFY sales, a significant jump from 38% in 2024. Cost-of-living pressures and a growing aversion to full-price purchases drive it.

Planning Your EOFY Sale

Here's how you can make the most of the 2025 EOFY sales season:

Inventory

Review your stock, focusing on items that have been sitting idle. These can be used as loss leaders to draw customers in. Deadstock drains your cash flow and consumes valuable shelf space, so the EOFY sales period allows you to convert this liability into revenue. Our POS software offers tools to help identify this old stock—check out our training video for guidance. I suggest working department by department to streamline the process.

Consult Your Suppliers

Reach out to suppliers for insights and promotional ideas. Many are budgeting for the year's end and offer deals to help them shift stock now rather than count it later.

Research Competitors

Analyse what other retailers are doing to increase their EOFY sales. Just looking can spark inspiration and help you differentiate your offerings.

Discounts

Instead of straight discounts, consider bundling slow-moving items with popular products to increase overall sales.

Crafting Your Strategy

Leverage the following tactics to stand out during the 2025 EOFY sales:

Internet sales

For the items available on the EOFY sales, it's often harder to buy online as a shopper needs to look at and assess the item. The ARA above notes a drop in online shopping intent (down 11 percentage points to 44% in 2025), so expect more shoppers to hit your stores this year.

Discounts

Use dead stock as loss leaders to entice customers. Simple displays of discounted items at the front of your store can drive foot traffic. With 26% of Australians (6.1 million people) planning to participate in these sales and 37% intending to spend more than last year, there's a clear appetite for bargains.

Business Section

Create a dedicated section in your store for business-related items that may be tax-deductible. Highlight these products as savvy business shoppers want to claim deductions on work-related purchases. Label this area clearly with signage to attract attention.

Promote Your Sale

Use in-store signage to build excitement and encourage immediate action.

Conclusion

The 2025 EOFY sales period offers an opportunity, with 71% more shoppers ready to spend. Start implementing these strategies today—review your dead stock, contact suppliers for promotional support, and create your business tax-deductible section. With only weeks until June 30, early action is now required. This is some basic, sample markdown.

Written by:

Bernard Zimmermann is the founding director at POS Solutions, a leading point-of-sale system company with 45 years of industry experience. He consults to various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.

Hey there!

This is the last week of this financial year. EOFY is just around the corner! This is the last chance to take advantage of this fact.

We've been talking with our technology suppliers, and they have given us some awesome deals!

Think of it: EOFY means they need to budget, so they need sales. Plus, they have to justify to their stakeholders the stock levels they have now, so they are trying to get rid of their stock. I can assure you that they'd rather sell what they have now at a discount than count it.

Does this all sound familiar? 

Now is your chance to snag top-notch POS equipment at good prices.

Plus, EOFY is tax time in Australia! Did you know the government lets you claim a deduction for your POS equipment system? So you get some money back, plus an extra discount. 

It is a double win!

Why Upgrade Your POS System Now?

• Save Big Bucks: Score amazing EOFY discounts and get a fantastic POS system for way less. 
• Be a Tech Superstar: Don't get stuck in the past with outdated technology. Upgrade now, and be the envy of your friends!
• Work Like a Boss: Modern POS systems make everything quicker and easier, saving you time and effort. 
• Tax Time Bonus: Remember, the government will help you with the cost of your new system. 

We Can Help!

Here are the EOFY sale details; check it out here.

Don't miss out! These EOFY deals won't last forever. Call us today for a free chat, and our friendly experts will help you find the perfect equipment for your business.

Just make sure you get the best value and a sweet tax benefit! These deals will not wait for you to act as these are in my experience strictly limited-time offers

We’re in the final two days of this current financial year so you don't have much longer if you want to claim your tax deduction this year. Currently, there is another problem with price rises coming soon, it is unlikely that soon we can get you these items at these prices soon. 

Thinking of a touch screen, a three-in-all unit, a new computer, etc? Check it out now here as this is a great time to grab new tech products that are on sale.

I know we have been waiting about months for them to come yet presently they are here. 

These have a customer-facing screen that faces customers at the point of sale. Most large retailers use them.  Often in a three-in-one unit like this one.

These ones are available in two sizes, a 15-inch and 17 inches. A major addition is that you get a touchscreen included.

Here are some benefits that it gives you

-Touch screens
-Look extremely modern.
-Made for retail environments so they are tougher than most screens.
-It helps build customer trust, as the customer can see what you have put in while you are doing it.
-It speeds up the queue as the customer will have many of their queries answered on the screen, eg the price of a product or whether a markdown was applied. 
-It gives you an aura of professionalism. 

Want to know more, let us know.