Now I have noticed that people are starting to think of their shop of what it is and what they want to do with it.
This question is called your unique value proposition?
It does not have to be much.
It does not have to be great.
It does not have to be brilliant.
But it must be there.
Without it, you cannot even advertise.
It should contain all the following:
What you propose to do for your customers.
The relevance of your offer to your customers
Why your customers should take this offer from you instead of your competitors.
A very good place to start on this is to ask your top customers, why they buy off you.
As it needs to be clear, what I find good is to explain it to is an 8-year-old kid. somehow kids seem to be able to get to the heart of the matter better than adults with our preconceptions.