Your Social Media Calendar Is Essential for Newsagencies

POS SOFTWARE

Making a social media calendar

 

 

Social Media Calendar for 2026 below

 

A new year starts, and planning is key to social media success, especially for newsagencies needing community connection and seasonal trend awareness. A proper social media calendar is very strategic. It requires consistency, aligning content with local events and holidays, and strengthening customer relationships. With monthly themes, templates, and tailored strategies, you'll be ready to make each post impactful and boost customer loyalty.

 

I found that last year's calendar received such incredible feedback from newsagencies across Australia, so clearly filling a need and a lot of thanks, as it was a professional job. Retailers reported that it made keeping their social media fresh and relevant much easier, saving them hours each week. This year, after listening to your input, I made key improvements based on the comments I received and the pos systems for the retail shop of them, not all by the way use my POS System to ensure the calendar is even more practical and effective for your business in 2026.

 

So I'm excited to introduce the 2026 Social Media Content Calendar, a key resource for newsagencies to stay organised, boost engagement, and increase foot traffic year-round.

 

Start Planning Today

 

Written by:

Bernard Zimmermann

 

Bernard Zimmermann is the founding director of POS Solutions, a leading point-of-sale system company with 45 years of industry experience, now retired and seeking new opportunities. He consults with various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.

 
 
 
 

```

 


📅 Newsagency Social Media Calendar 2026

POS Solutions : Month-by-Month Content Strategy for Community Engagement & Growth

January 2026

Theme: Fresh Starts & Organisation
Promotional Launch
2026 IS HERE - TIME TO GET ORGANIZED! Start the year right with our beautiful range of 2026 planners, diaries, and journals. Whether you're mapping out goals, tracking habits, or scheduling family life, we've got your perfect planning partner.
📌 WEEK ONE SPECIAL: 25% off all 2026 planners
📌 Free pen with any diary purchase over $25
📍 Visit us: [Your Shop Name], [Your Address]
Facebook Feed Instagram Feed
#NewYearNewPlanner #2026Goals #GetOrganized #[YourShopName] #StationeryEssentials
Visual: Vibrant flat lay of planners, diaries, and pens. Ask: "What's your #1 goal for 2026?" in comments to boost engagement.
Educational How-To
STRUGGLING TO STICK TO YOUR PLANNER? Swipe through for our three quick tips to make your 2026 planning effortless! Tip 1: Colour code by life category (work, personal, family). Tip 2: Schedule weekly planning time every Sunday. Tip 3: Use sticky notes for flexible to-dos. Save this post for your planning journey!
Instagram Reel Instagram Carousel
#PlanningTips #ProductivityHacks #StationeryLove #[YourShopName] #LifeOrganization
Create a short, upbeat Reel that shows the planner setup steps. Use trending audio for maximum reach.
Community Event Tie-In
WELCOME BACK, STUDENTS! Show your [Local High School] student ID this week for 15% off all stationery. We're here to help you ace 2026!
✅ Bundles for all year levels
✅ Free name labels with any stationery purchase over $30
✅ Expert advice on the right tools for each subject. Support local, shop smart for the school year ahead!
Facebook Instagram Local Facebook Groups
#BackToSchool #[LocalSchool]Proud #ShopLocal #[YourShopName] #SchoolEssentials
Partner with the school newsletter if possible. Essential for local targeting and community building.

February 2026

Theme: Love & Connection
Interactive Poll
LOVE IS IN THE AIR! Help us choose: which Valentine's card design should we feature this week? Vote in our Stories! Option A: Classic romantic with heartfelt message. Option B: Modern funny with a cheeky twist. Option C: Elegant floral design. Your vote helps us curate what you love!
Instagram Stories Facebook Stories
#ValentinesPoll #CommunityVote #[YourShopName] #HelpUsChoose #ValentinesPrep
Feature the winning card in a follow-up post later in the week. Shows you listen to customer preferences.
Customer Testimonial
REAL LOVE STORIES START HERE. "I've found the perfect card for my wife here for 10 years running! The selection is unmatched, and the staff always helps me find exactly the right message." – [Customer First Name, with permission] What's your favourite [Your Shop Name] memory? Share your story below!
Facebook Feed Instagram Feed
#LoveLocal #CustomerLove #GreetingCards #[YourShopName] #CommunityStories
ALWAYS get written permission before sharing customer photos or quotes. Authentic testimonials build powerful trust.
Promotional Offer
LAST-MINUTE MAGIC! It's not too late to show you care. Grab a beautiful card & a box of chocolates for 20% off when bought together.
✨ Handpicked premium cards
✨ Local artisan chocolates
✨ Free gift wrap available. Happy Valentine's Day from our team to you and yours!
All Platforms
#ValentinesDay #LastMinuteGift #ShopLocal #[YourTown] #LoveAndChocolate
Perfect for driving last-minute foot traffic. Promote heavily on Stories throughout Valentine's Day.

March 2026

Theme: Autumn & Women
Behind-The-Scenes
MEET OUR TEAM! Behind the scenes with [Name], our manager. She curates our famous magazine wall, ensuring there's something for every interest in our community. Swipe to see her top 3 magazine picks for March: 1. [Magazine Title] - For the home chef 2. [Magazine Title] - Local business spotlight 3. [Magazine Title] - Autumn gardening guide Celebrating the people who make our shop special!
Instagram Carousel Facebook
#IWD2026 #WomenInBusiness #BehindTheScenes #[YourShopName] #MeetTheTeam
Humanises your brand and showcases expertise. A carousel format works well for multiple recommendations.
Sustainable Product Highlight
CELEBRATE SUSTAINABLY THIS AUTUMN. Introducing our new plantable seed cards! Each card is embedded with wildflower seeds. After enjoying the message, plant the card to grow beautiful blooms.
🌿 Made from recycled paper
🌿 Embedded with non-GMO seeds
🌿 A gift that keeps on giving. A beautiful message that gives back to the earth.
Instagram Pinterest
#EcoFriendly #SustainableLiving #GreetingCards #[YourShopName] #SeedPaper
Taps into the eco-conscious demographic. Use high-quality photos showing the card, seeds, and a planted example.
Interactive Contest
SHOW US YOUR AUTUMN SHELFIE! Post a photo of your current read (bought from us!) with your favourite autumn beverage. Tag @[YourShopHandle] and use #[YourShopName]Reads. Our favourite entry wins a $50 gift voucher! 📅 Contest closes 30 March. Winner announced on 31 March. Get creative, get cozy, and get reading!
Instagram Feed Facebook
#AutumnReading #BookLovers #Contest #[YourTown] #ShelfieChallenge
Great for generating User-Generated Content (UGC). Always check platform-specific contest rules before launching.

April 2026

Theme: Family & Autumn
Local Event Tie-In
HAPPY AUTUMN, [YOUR TOWN]! We're excited for the [Local School] Autumn Fair this Saturday! Supporting our community is at the heart of who we are. Bring your fair wristband or ticket stub to our shop all weekend for 10% off your purchase! Find us at the fair? Say hello – we'd love to see you.
Facebook Local Community Groups
#CommunityEvent #SupportLocal #[LocalSchool]Fair #[YourShopName] #[YourTown]Autumn
Hyper-local targeting is key. Engage with the event's social media pages by commenting and sharing.
Educational / Kids Focus
SCHOOL HOLIDAY SURVIVAL GUIDE! Keep young minds active and creative with our range of activities:
✏️ Puzzle books & brain teasers
✏️ Creative craft kits
✏️ Engaging activity journals
✏️ Fun educational games
Please pop in and ask our friendly staff for age-appropriate recommendations. Let's make these holidays both fun and enriching!
Facebook Feed Instagram Feed
#SchoolHolidays #KidsActivities #FamilyFun #[YourTown] #HolidaySurvival
Solves a common problem for parents. Position your shop as a helpful resource, not just a store.
Promotional (Easter)
HOP TO IT! EASTER IS JUST AROUND THE CORNER. Avoid the last-minute rush! Pre-order a ready-made Easter gift basket or pop in to pick up charming cards, treats, and small gifts.
🐣 Pre-made baskets from $25
🐣 Adorable cards for all the family
🐣 Delicious chocolate and confectionery
Order your basket by 20 April for guaranteed pickup!
All Platforms
#Easter2026 #EasterGifts #LastChance #[YourShopName] #EasterPreparation
Create urgency with a pre-order deadline. This helps manage inventory and customer expectations.

May 2026

Theme: Mums & Milestones
Charity / Community Initiative
GIVE A CARD THAT GIVES BACK. This Mother's Day, your thoughtful gesture can do even more. For every 'Mother's Day' card sold in May, we'll donate $1 to [Local Women's Shelter or Family Charity]. Celebrate the amazing mum in your life while supporting mothers and families in our community who need it most. Thank you for helping us make a difference.
All Platforms
#MothersDay #CommunitySupport #Charity #[YourTown] #GiveBack
Builds immense goodwill and aligns with family-oriented values. Partner with the charity to share the post.
Interactive Gift Guide
FIND HER PERFECT GIFT IN SECONDS! Is your mum a bookworm, a home chef, a crafter, or all of the above? Could you take our quick, fun quiz in Stories? We'll recommend the perfect gift from our curated collection – from bestselling novels and luxury candles to beautiful journals and relaxing puzzles. Tap our story to get started!
Instagram Stories Facebook Stories
#MothersDayGuide #GiftQuiz #ShopLocal #FindThePerfectGift #Interactive
Highly engaging and provides personalised value. Use the "Quiz" sticker in Stories with 4-5 fun options.
Customer Content Feature
YOU MADE MOTHER'S DAY SPECIAL! We loved seeing your celebrations. A huge thank you to [@customerhandle] for sharing this gorgeous photo of her mum with our gift. Swipe to see a few of our favourite customer moments from this Mother's Day. Your joy is why we do what we do! Tag us in your [Your Shop Name] finds for a chance to be featured.
Instagram Carousel
#CustomerSpotlight #UGCLove #[YourShopName]Community #MothersDay2026 #ShareTheJoy
Shows authentic social proof and appreciation for your customers. Always tag and thank the featured customer.

June 2026

Theme: Winter & Wellness
Inspirational Setup
THE RECIPE FOR A PERFECT WINTER NIGHT. As the temperature drops, create your own sanctuary of warmth and calm. Ingredients:
❄️ One soft, cosy blanket
❄️ A captivating book (we have recommendations!)
❄️ A steaming hot drink
❄️ Zero distractions
Find everything you need for the ultimate hygge experience at our store. How will you spend your cosy night in?
Instagram Pinterest
#WinterVibes #Hygge #CozyNightIn #BookLovers #SelfCare
Sells a lifestyle and feeling, not just products. Use styled, warm-toned photography with good lighting.
Educational Tip
THE HEALING POWER OF WORDS. Not sure what to write in a 'Get Well Soon' or thinking of you card? The right message can truly lift spirits. Swipe for our guide to thoughtful messages:
👉 For a close friend: "I'm just a phone call away for anything."
👉 For a colleague: "The team misses you! We've got things covered."
👉 For a serious illness: "I'm thinking of you and sending all my strength."
Because words matter, find the perfect card with us.
Instagram Carousel Facebook
#GreetingCardTips #ThoughtfulGifts #HowTo #[YourShopName] #KindnessMatters
Establishes your shop as the expert in meaningful communication. A carousel format is perfect for this type of advice.
Cross-Promotion
WINTER WARMER DEAL! Team up with our neighbours for the ultimate cosy combo. Present your receipt from [Next Door Cafe Name] and get 15% off any magazine, puzzle, or puzzle book. The perfect pairing for a chilly day: a great read and a warm drink. Supporting local has never been more rewarding.
Instagram Feed Facebook Feed Stories
#LocalBusiness #WinterDeals #[CafeName] #[YourTown] #ShopLocal
Builds powerful local business alliances and encourages cross-visitation. Coordinate posting with the partner business.

July 2026

Theme: Mid-Year Refresh
Promotional / Cross-Promotion
CHRISTMAS IN JULY - A MID-YEAR TREAT! Beat the winter blues with some festive cheer. Our special 'Christmas in July' hot chocolate bundle is here, featuring delicious treats from our friends at [Local Chocolatier or Cafe].
🍫 Luxury hot chocolate
🍫 Handmade marshmallows
🍫 A cosy Christmas magazine. Indulge in a moment of festive warmth.
Limited stock available!
Instagram Facebook
#ChristmasInJuly #MidYearCheer #FestiveVibes #LocalGifts #Collaboration
A fun, unexpected promotion. Great for product photography and tagging your collaborator.
Behind-The-Scenes
SNEAK PEEK AT 2027! The future is here... well, almost! Our team is busy unpacking the very first 2027 diaries and planners. Swipe through to see some of the stunning new designs, colours, and layouts arriving soon. What's catching your eye? Pre-orders will open in September. Stay tuned!
Instagram Carousel Instagram Stories
#SneakPeek #NewArrivals #2027Planner #BehindTheScenes #[YourShopName]
Creates anticipation and excitement for key products. A carousel lets you showcase multiple designs.
Interactive / Poll
YOUR OPINION SHAPES OUR SHOP! We're planning our 2027 planner order and want YOUR input. Vote in our poll: Which feature is most important in your diary? A) Weekly & monthly views B) Goal-setting pages C) Durable, premium binding D) Inspirational quotes Vote in Stories! Your choice helps us serve you better.
Instagram Stories Facebook Stories
#CustomerPoll #HelpUsChoose #2027Planning #[YourShopName]Community
Simple, effective engagement that provides valuable customer insight. Share the poll results in a follow-up post.

August 2026

Theme: Dads & Dreams
Interactive Contest
SHARE THE LOVE FOR DAD! Tell us why your dad, stepdad, or father figure is the best. Share a photo, memory, or just a few sentences in the comments. Our favourite tribute by 31 August wins a fantastic 'Dad's Day Off' prize pack featuring a great book, his favourite magazine, and some treats! Let's celebrate the great dads in our community.
Facebook Post
#FathersDay2026 #CelebrateDad #CommunityContest #[YourTown]Dads #ShareYourStory
Drives meaningful engagement and user-generated stories. The prize should appeal to a broad 'dad' demographic.
Local Event Tie-In
GAME DAY ESSENTIALS! Heading to the [Local Sports Team] finals this weekend? We've got you covered for the perfect supporter's kit:
✅ Team-colored pens and notebooks
✅ Magazines for the trip
✅ Snacks and drinks to share
✅ Cards to celebrate (or commiserate!)
Pop in before the game and get ready to cheer on our local heroes!
Local Facebook Groups Instagram Stories
#GameDay #LocalSport #[LocalTeamName] #CommunitySpirit #Supplies
Capitalise on local pride and events. Very effective in hyper-local online groups.
Promotional (Father's Day)
DON'T FORGET DAD! Father's Day is just around the corner. Go beyond the socks and find a gift he'll truly appreciate. From the latest tech magazines and gripping thrillers to quality journals and hobbyist puzzles, we have thoughtful options for every type of dad. Need help? Just ask our team for a recommendation!
All Platforms
#FathersDay #GiftsForDad #LastMinute #[YourShopName] #ThoughtfulGifting
A straightforward promotional post with a helpful, consultative tone. Remind customers of the variety you offer.

September 2026

Theme: Spring & Organisation
Educational / Live Event
LIVE Q&A: MASTER YOUR 2027 PLANNER! Choosing the right diary can be overwhelming. Bullet journal? Academic year? Daily vs. weekly? Join us LIVE this Wednesday at 7 pm with our stationery expert, [Name]. We'll break down the options and answer ALL your questions live. Set a reminder and bring your questions!
Instagram Live Facebook Live
#LiveQA #Planning2027 #ProductExpert #[YourShopName] #AskTheExpert
Promote this for at least a week in advance. Live video is a powerful, authentic engagement tool.
Sustainability Initiative
OUR GREEN PROMISE TO [YOUR TOWN]. We believe in celebrating our community and protecting its environment. That's why we're committed to: ♻️ Recycling all used greeting cards (drop them in our box!)
♻️ Sourcing sustainable products like seed paper
♻️ Reducing single-use plastic in our packaging Small steps, together, make a big difference.
Thank you for supporting our efforts.
Facebook Instagram
#Sustainability #EcoFriendly #GreenBusiness #[YourTown] #CommunityPromise
Resonates strongly with community-minded and environmentally conscious customers. Be specific about your actions.
Promotional / Pre-Order Launch
PRE-ORDER YOUR 2027 DIARY & SAVE! Get ahead of the spring rush. Pre-order your 2027 planner, diary, or journal this week and get 20% off. This ensures you get:
✅ First pick of all designs and layouts
✅ A guaranteed copy on release day
✅ The exclusive pre-order discount
Secure your organisation for the year ahead. Visit us in-store or call to pre-order!
All Platforms
#PreOrder #2027Diary #EarlyBirdDiscount #GetOrganized #[YourShopName]
Creates early sales, manages cash flow, and gauges demand. Make the process clear (in-store, phone, etc.).

October 2026

Theme: Spooky & Early Prep
Customer Content Feature
SPOOK-TACULAR CREATIONS FROM OUR COMMUNITY! Look at this amazing Halloween display by customer [@CustomerHandle] using our craft supplies and decorations!
🎃 Tag us in your Halloween setups or costumes for a chance to be featured.
We love seeing how you celebrate! #CustomerSpotlight #HalloweenAtHome #CommunityCreativity #[YourShopName]
Instagram Feed Facebook
#UGCHalloween #DingleyVillage #ShopLocalFinds #[YourShopName]Spirit
Reposting customer content (with permission) shows appreciation and provides authentic social proof. Always credit the creator.
Flash Promotion
TRICK, TREAT, OR 20% OFF! 🍬 The first 10 people to comment "BOO" on this post get 20% off their Halloween purchase in-store TODAY ONLY! Grab last-minute candy, spooky decorations, cards, and party supplies. Don't be afraid... be quick! Offer valid until close 25/10/26.
Facebook Instagram Stories
#HalloweenSale #FlashSale #LastMinute #[YourTown]Halloween #ShopLocal
Creates immediate urgency and drives same-day foot traffic. Perfect for a Saturday. Monitor comments closely to acknowledge winners.
Inspirational / Early Prep
AND JUST LIKE THAT... IT'S TIME FOR CHRISTMAS MAGIC!
✨ As one season ends, another begins. Swipe to see our shop transforming for the most wonderful time of the year. Our Christmas collection starts arriving TOMORROW! Be the first to see our cards, wrap, and special gifts. Who's starting their shopping early?
Instagram Carousel/Reel
#ChristmasIsComing #FirstLook #HolidayPrep #[YourShopName] #DeckTheHalls
A smooth transition post. Use a Reel with a trending transition effect from Halloween decor to first glimpses of Christmas items.

November 2026

Theme: Giving & Launch
Community Initiative
GIVE A CARD THAT GIVES BACK.
❤️ Our exclusive 2026 Community Charity Cards are here! Designed by local artists, 100% of profits go to [Local Cause, e.g., Dingley Village Community Fund]. Send beautiful wishes and support our neighbourhood at the same time. Find them at the special display near our counter.
All Platforms
#CharityCards #GiveBack #SupportLocal #CommunityFirst #[YourShopName]Cares
Builds immense goodwill. Partner with the charity and the artists to share the post for wider reach. Feature photos of the artists, if possible.
Behind-The-Scenes
THE MAGIC BEHIND THE MAGIC! 🎄 Ever wondered how the shop gets its festive glow? Here's a 60-second timelapse of our team transforming the store over a weekend! A huge thank you to our fantastic staff for creating this winter wonderland for you. Come and see it in person!
Instagram Reel Facebook Video
#BehindTheScenes #ChristmasSetup #TeamWork #[YourShopName] #FestiveVibes
Humanises your brand and shows the hard work that goes into the customer experience. Use upbeat, festive music.
Promotional / Black Friday
BLACK FRIDAY MEETS CHRISTMAS SPIRIT!
🎁 Skip the online chaos and shop local with our special weekend deals. ✨ 20% off ONE item (excludes magazines) ✨ Free 2027 calendar with any purchase over $50
✨ Early Bird Special: Extra 5% off from 8-10am Friday Get a head start on your holiday shopping and support a real community business.
All Platforms
#BlackFriday #SmallBusinessSaturday #ShopLocal #ChristmasShopping #[YourTown]
Offer a simple, genuine discount that encourages larger baskets. Promote the "Early Bird" special heavily on Stories on Thursday night.

December 2026

Theme: Magic & Gratitude
Community / Year-End Reflection
THANK YOU, [YOUR TOWN]!
✨ As the year winds down, we're filled with gratitude. Thank you for your support, your smiles, and for making us your community newsagency. Swipe through some of our favourite customer moments from 2026. Here's to more joy, connection, and community in 2027!
Instagram Carousel Facebook Video
#YearEnd #ThankYou #CommunityLove #[YourTown] #[YourShopName]Family
A powerful, emotional post that deepens loyalty. If you can, use content from your customers and your own event photos.
Last-Minute Promotional
WE'RE HERE TO SAVE YOUR CHRISTMAS!
🎄 Forgot the gift for Uncle Bob? Need one more roll of wrap? WE ARE OPEN!
👉 Today's Hours: [e.g., 7 am - 1 pm]
👉 Last-minute gift ideas under $20
👉 FREE emergency gift tags with any purchase
Your local holiday heroes, at your service. Merry Christmas!
Instagram Stories Facebook Local Community Groups
#ChristmasEve #LastMinute #OpenToday #CommunityHero #[YourShopName]
Post multiple times throughout the morning on Stories. Use a fun, urgent, and helpful tone. This drives crucial last-minute foot traffic.
Interactive / Festive Poll
BETWEEN CHRISTMAS & NEW YEAR...
🕰️ What's your favourite way to enjoy this quiet week? Vote in our poll! A) Reading all my new books B) Starting my 2027 planner C) Family puzzles & board games D) Eating ALL the leftovers Wishing you a peaceful and joyful festive season from all of us at [Your Shop Name].
Instagram Stories Facebook Stories
#FestiveSeason #Relaxation #Poll #[YourShopName] #HappyHolidays
Light, engaging content for a slow week. All poll options subtly relate to products you sell.

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Image CAPTCHA
Enter the characters shown in the image.