Seasonal marketing is a great way to advertise your shop.
For example, those of you in shopping centres would have seen how the centres went all out gone all out to welcome the Chinese New Year 2019, the Year of the Pig to attract visiting Chinese who number annually about 1.4 million and Australians with Chinese ancestry who number about 1.2 million. Visiting Chinese tourists spend about $11.5 billion here, it is estimated to be about a quarter of all tourism expenditure in Australia. They are big spenders, particularly in quality items.
Here are some more seasonal marketing days over the first half of this year from this list but I am sure everyone in an area will be able to take more than just these.
Feb 14th Valentine's Day
March is considered the start of the Autumn wedding season
17th March Saint Patrick's Day
April has a few days
1st April's fool day (alway good for a laugh)
19th Good Friday
21st Easter Sunday
22nd Easter Monday
25th ANZAC Day
12th May Mother's Day
June is considered the start of the EOFY/Stocktake sale also good for Winter Sale
30th June End of Financial Year
There are also some community-minded days that you can leverage too as attaching your shop to a charitable cause works well as shoppers now increasingly choose to give their dollars to causes.
Then there are Fun days
these often work well too in promoting your shop. For example, tomorrow is "Send a Card to a Friend Day", I am sure people that sell greeting cards could sell a few cards promoting this.