Hot point for discussion today is that neither Facebook nor the Australian government was bluffing. Both are now busy blaming each other.
Clearly, Facebook, are more concerned about larger jurisdictions than the Australian government. US, UK and European Union as well as talk in many countries like Brazil and Indonesia. For example, Australia has 14 million Facebook users, and Brazil has over 130 million. To agree with the Australian government could cost Facebook billions of dollars. So Facebook has blocked content from a range of Australia organisations. Besides news, they also stopped a range of sites, e.g. Harvey Norman, Bowel Cancer Australia, University of South Australia and realestate.com.au. This will be a blow to many of these people.
Still, how does it affect us?
The first point is that none of that money Facebook was to pay was intended to go to my clients even though the online availability of news has affected many of them too.
Those who run a Facebook page for their business will need to select where they get their news they share carefully. Currently, Facebook does not tell you that it does not share; it just does not share the page. As many pages are affected beside news sites, you may not know it was not posted to your target market. What you need to do is once you post to Facebook go back into your personal page and see if it was shared with them. If it was not, then you need to search for a Facebook allowed site with similar information.
It will affect many of the online promotions until the advertisers adjust.
Other then that can you see any effect? I can't so let us move on.
This video I think shows well Facebook's position.
If you have not yet, look into using Social Media marketing!
Today more then ever, every business needs social media marketing. Few are going to walk past your shop now. So many of our clients now every day do something on their Facebook company page. It is their main communication method. Today in business using social marketing has never been more important. Vital, I would say.
No business can ignore social media as part of its marketing mix.
"85% of the eligible (age 13+) Australian population have active social media accounts and spend an average of 1 hour 47 minutes per day on social media."
I was shocked a couple of days ago when a client asked us for help in setting up a Facebook page. We did help him out but now the problem is that he does not know how to use it. I told him, that he better learn. There is no excuse if he cannot do it get someone to help him. Then I gave him a few pointers. What I advised him was that there are plenty of good online courses, that he does not need to pay a cent for them, to learn.
The fact is that every serious business and organisation today needs a web presence. Today the web is the major means of communication between business and their clients.
So I recommend you go to Facebook now. See what a few similar businesses to yours are doing there now. Check the ones you like and take a few notes about what your business needs. Note the words they say. Presumably, they have experimented and found that these work for them so why not for you?
If you are not there, I recommend you go to Facebook, see what a few similar businesses to yours are doing on Facebook now. Check the ones you like and take a few notes about what your business needs. Note the words they say too. Presumably, they have experimented and found that these work.
Items like Facebook are mainly free.
You can always experiment later with the paid services.
I was listening to a video newsletter. In this video what the presenter did was did an interview with a small business owner who owns and runs a successful lotto agency in Dandenong.
She is clearly an experienced business owner, running a business not too dissimilar to many of my clients. Now, what when asked did she think was so important to her business success. Her response was social media in particular Facebook and Instagram and being involved in the local community. When I looked up her business Facebook account, I could see that yes she was regularly posting information relevant to her customers on the latest in lotto and her community. Clearly based on her interview here, it is working for her business.
Too many people today have not caught on that the traditional methods of marketing advertising or direct mail are less effective. Today much of the world largely connects, as she states through the social media community.
PS: What is weird about social media and shows how different it is, is although I do not know her or her business, through social media, I can see that she is a friend of a very close friend of mine. It is a small world.
What is amazing with such powerful tools like Facebook, Twitter, Youtube, Instagram, Pinterest, etc which are free to business what amazes me, is too many business people do not use it. Yet the reality is that these have fundamentally changed the way we are now connecting, communicating and collaborating.
If you have one of our websites, it is easy to automatically connect these social media to your site.
Here are some benefits of doing social media:
It can bring more customers to your shop. Most people are looking regularly at their social media accounts if you are there, it brings your shop to their attention.
Create more Sales:
Have something to sell them, why not offer them something. New products are coming in all the time. It does not have to be earth-shaking, a new shipment of pet food, a new range of cards, some cooking pots that are now on sale, some new magazine, etc
Cost: You cannot beat FREE.
Builds Relationships with your Customers: People on social media are communicating. You can answer questions, give advice on a product and talk to potential customers quickly and efficiently.
The first point is to look at facebook to see what similar business to yours are doing. Then if you like what you see and want something similar and need help and are a supported user of ours, we do offer a free setup of a facebook account for your business.
The way Facebook works is that the business pages are connected to the person who created it. So if you got someone to make you a facebook page for your business, that Facebook page is linked to their account, it is their property. Now say they leave your business, there can be problems as even if the person gives you admin access to that page, as it is still technically connected to and owned by them. In today's case, the separation has not been a happy one, and they refuse to even talk to the owner of the business.
The only way around this if they wish to continue with Facebook is to start a new page and start again. They then have to report to Facebook that the old one is impersonating the business which is messy as I am sure that Facebook does not want to get involved in disputes regarding the admin position of this page.
If you have such a Facebook page now, make sure that it is linked to your account. Also, consider giving someone else your passwords just in case something happens to you, and so the business can still use its Facebook page. If you are reluctant for some reason to do this, consider setting up a “legacy contract” for that someone who will take over an account is for some reason you cannot.
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