Birthday Marketing Campaigning in Your shop


​Nothing has over the years proven to be a more successful marketing campaign for a retail shop than *Birthday Marketing*.

It is so simple to do with our loyalty program. Just put in their birthday when entering a VIP customer. Although it is much better to use their actual birthday if they do not tell you, make it an anniversary date with their joining date. You can always correct it later if they point it out.

Birthday offers typically have about 25% success with our clients. Here are some figures from Experian


) People buy on birthdays

) Birthdays are all year round

To do Birthday marketing, all you need to do is send a simple 'Happy Birthday' message. It will be appreciated and read. Almost everybody reads these emails. Now add some offer - a coupon or free item to encourage them to return to your business.

Set up here.

Then towards the end of the month, send a VIP email or letter to all your clients who have birthdays coming up next month with your birthday email.


You will quickly know how well it goes for you using our point of sale software as you have access to our enhanced targeted, data-driven marketing reports that let you know. I doubt you will stop once you start it, as the cost is almost zero and it will produce sales.
Start now!

Add new comment

Restricted HTML

  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type> <li> <dl> <dt> <dd> <h2 id> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.
CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions. Image CAPTCHA
Enter the characters shown in the image.