US Newspapers see sharp circulation drop of 4.6 pct


Unlike Australia, US newspapers are continuing the slide down. A report states that

Combined weekday circulation of all 507 papers that reported circulation totals this year and last averaged 38,165,848 in the six months ending in September, 4.6 percent below 40,022,356 a year earlier.


To newspapers there it is a double blow as they have less circulation revenue and less advertising revenue. So to boost revenue, many papers there are increasing newspaper prices. This increase is causing only a small circulation drop. If so, a good case could be made in Australia for increasing newspaper prices.