Loyalty programs for the skeptics

Some people who have a vested interest in making us look bad, recently and publicly attempted to cast doubt on what our loyalty card system did when Lucky Charm released figures that their sales went up this year by 10.21%

So these figures from the Lucky Charm was taken to LotteryWest

Ave shop Jan 2012 v Jan 2011 % Feb 2012 v Feb 2011 %
Instants +13.8% +11.7%
Lotto +22.9% +16.7%
Syndicate +27.2% +4.8%

Here is what the manager of Lotterywest had to say when he was presented with these figures.

Hi Mike

Thanks for sending this through. Our figures support your data and show that your growth in February was significantly ahead of our retail network as a whole.

Feb 2011 v Feb 2012 Lucky Charm retail network
Scratch'n'Win +7.0% +3.6%
Lotto +14.4% +8.5%
Total +13.4% +7.8%



Greg Cumming
Manager, Retailer Relationships and Development
Ph: 08 9340 5350

I hope that this closes the issue.