Expected Halloween sales in Australia for 2025 are projected to reach a record-breaking $500 million. This forecast, based on research from the Australian Retailers Association (ARA) and Roy Morgan, represents an 11% increase in spending compared to last year.
More than 4.8 million Australian adults (one-in-five) are expected to participate in Halloween festivities. It's an event for all ages, with participation among those aged 50 to 64 rising to 21% (an 8% increase) and those over 65 also at 21% (a 12% increase).
The average spend per person is expected to be $103 in 2025, which is an 11% increase from 2024. Click here for what we can expect people to buy.
Written by:
Bernard Zimmermann is the founding director of POS Solutions, a leading point-of-sale system company with 45 years of industry experience, now retired and seeking new opportunities. He consults with various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.
