ACP weekly magazines down


The Audit Bureau of Circulations confirms what is our major concern in newsagencies magazines, the weeklies..

Looking at the figures, its ACP that seems to be taking most of the drop.

Note number 13 which stunned me, recently Grazia increased its cover price. When we benchmarked it, it was down but ABC circulation figures show it going up in sales. Where was this increase?

It does show though what one magazine distributor told me that magazine buyers are not as price sensitive as many newsagents think.