Tips

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Tips

Colour monitor

POS SOFTWARE

If you want to improve the look of your front counter, then this idea is sometimes done and it is quick.

Replace when its time the old computer screen like this one.

Old monitor for the tip

 

and put in a coloured monitor like this.

 



 

It takes less space as the printer as you can see is under the screen. 

This will enhance your shop. 

If you go this path, what you need to consider is that you are not looking to create the most beautiful shop in the street, but one that has coherence so pick a colour that matches what you have so it can match your company colours. 

If you have not thought much about colour or you want to review what you have, click here for a quick introduction on this subject.

 

 

 

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Retailing by the weather

POS SOFTWARE

Retailing by the weather

The recent cold and wet wave sweeping across Australia show how weather can affect retail sales. The effect is stated to be 3.2%. 

Which I can believe as a while ago, I did a study of my clients sales data and the weather. What I showed was that changes in temperature much more then the rain made impact sales of many products. I guess that people can reschedule in the day when they go shopping or pick a place which is covered if it is raining but if its too hot or cold many will cancel going shopping today.  Also, I found that specific products do sell well if the weather is appropriate.

This a smart retailer can take advantage of, for example, have a stand filled with goods that are suitable for a hot day, another if it is raining, etc.  In the appropriate weather, bring that stand to the front and move the inappropriate one to the back.  Also, they can check that their drink fridge, is full on a hot day. I have seen figures of 200% increase in drink sales during a heat wave.

This is all too easy to do as seven-day forecasts are reasonably accurate nowadays.

Here is a step by step plan to take advantage of the weather.

Create a list of your products based on the weather; all you need to do is check the days that were unusually hot, cold, wet, etc. Now see what happened using your sales report from our system and your experience to see what sold well on those days.

Now bundle these products together by hot, cold, wet day etc.

Now every week, get the seven-day forecast here, select your area and see what coming days are abnormal.

Now you have a coming sales window, make sure you are prepared as by matching your product to match the appropriate weather conditions, you can increase conversions and sales. 

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A tip, try a BuyBack to get rid of excess stock

POS SOFTWARE

A lot of you now, preparing or having done a stocktake are looking at a lot of stock that you no longer want. One solution often recommended is to discount it heavily and clear it out. It usually works, but it costs.

Here is another alternative to try out.

Have a word to your supplier of this stock, you are buying off them, and they want to be in your good books. This stock may be useful to them even though it is not to you.

I had a client that made a big order and the supplier agreed to credit most but not all of these unwanted items. So yes the rest went into a clearance bin, but the bulk was replaced with sellable stock. They did not even get charged a restocking fee. My client stated to me it was to them, it was like this money they found in the street.

Food for thought?

 

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Tip: Have an EOFY sale too

POS SOFTWARE

Years ago, there was a stocktaking sale, rapidly however this has expanded, and now we have an EOFY sale too. If you look up google trends and do a search on "EOFY sale" in Australia 

This is the graph you will get. In the past seven years, it has grown dramatically from nothing 

 

Ask yourself, why do companies, like us do it? Mainly because of supplies as they are doing deals, why?

 

) They are budgeting for the end of the financial year, they know they need money to pay taxes, payroll tax, insurance, etc. So they want to liquidate stock to pay the tax bill.

) Managers need soon to justify to their stakeholders what they have done. This is their last chance as soon the financial reports will be done and with it their annual performance report card. They need excellent performance if they want their promotions, jobs and bonuses. You do not want to be a sales manager with a flat sales figure what you want to do is show I have sold well and now sales are going up. If their sales are low, they know they need to get cracking.

) Organisations are starting to implement changes to the next financial year. We see, for example, a supplier will say to us, we are moving out of these lines and going more into these lines are you interested in......

) Companies are now starting to organise their stock for a stocktake. They can see now stock that is getting old, looking obsolescent, that they have ranges of stock that is fragmented - a lot of one item and not enough of another item, damaged stock and were slow selling/overstocked assortment items. They are very conscious of the stock they need to lose. I had one come to see me a few days ago, "Bernard, we have a $300,000 worth of old monitors, can you move some of them?" 

) If you are into seasonal products, it is the high selling point of winter, from now on winter stock will start to drop. Now is probably the last chance you get to get rid of this stock in bulk, so it is a good time to clear stock from this season to make way for the new.

The result is that the consumer does see real deals here, so it becomes to them an exciting time. Many have tax reasons why they should move now e.g. Instant Tax write off. They can see retailers trying to move stock. The trick here is that consumers have to navigate through the deals to get to the ones that are good for them.

So it does work.

What I suggest is that consider doing all the above, look at your stock, see how it looks then support, run and promote your 'end of financial year' sale. I can tell you that it works for us.

 

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The power of Ad Hoc reporting

POS SOFTWARE

The Techopedia explains here, Ad Hoc reporting as "reports that are put together creatively by users in real-time, rather than pre-designed according to a template." and for "one-time reports that are done in a customised way, to provide results for one specific question or objective." 

What it is that as the demands on businesses are incredibly varied, all the time, the business is being asked answers to specific questions which are hard to get from standard reports. 

For example, a stationery supplier, might be asked by a customer can you get the  BIC Australia pens that are about $6? Yes you could probably print a 20 report on BIC Australia and look through it, it can be done, but it is going to take time. Plus if the customer wants the purple one, it is going to take more time. 

As a rough approximation, I would say 80% to 90% of your reporting needs are of this type. A person has to find a specific piece of information, an invoice on a date, which item had the $2.30 discount, who served a person who brought this item, etc.   

Now if you ring your point of sale software provider, they might be prepared to add some options to do this, but it will take time by then the customer is long gone.  Generally, Ad Hoc reports are needed now, and for single use only so it is not worth the time and effort to do it.  In fairness to the developer of your POS System, there is a limit to the number of business questions that can be anticipated and programmed in advance. So the solution is that you spend some time, probably over a telephone call to your software expert and sweat it out.

This is what Ad hoc reporting helps as it allows almost unlimited flexibility enabling the information to be easily found instantly.

Let us do an example to show you the power of our software.

Above was a simple example; that I want the code of a stationery product that is about $6 for BIC Australia.

So what I could do is go to the register reports and select a full listing.

 

I now ask for BIC but note it does not have a question cost price, with ad-hoc reporting you do not need to worry as it is not required.

 

I then get this excel listing.

I go over the column labelled Wholesale price.

Press on the top Sort & Filter

Then press select turn off all the costs.

Then I click on all the costs that are about $6.

In this case, there is only one, and it is listed immediately here.

 

The code I wanted was 41330, pretty nifty. It took me about a minute.

Ad hoc reporting reaches beyond your static pre-defined software that traditional software provides, allowing you an enhanced interactive end-user experience.

 

 

 

 

 

 

 

 

 

 

 

 

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Make a simple hamper pack name

POS SOFTWARE

Research indicates that customers want simple rather than complex and if it starts to get too complicated that many people tend not to choose, so giving you a no sale rather than a purchase.

Now with this in mind, consider if you make a hamper or pack name.

In stock pricing, you will find this under hamper packs. See the green arrow.

Hamper description

Naming your hamper or pack is a good idea (see red square) as long as you make the name understandable and straightforward. Say you are in office stationery why make a name like "The flying carpet pack". Besides this name telling your customer nothing and so confusing them with something meaningless, it makes it complicated.

Make it simple with something they can identify with, eg "Secondary Student Plan", "Home Office Plan" or "Kindergarten Pack."

Another idea that works very well is to make a "Starter Pack", "Small Pack", "Medium Pack" and a "Large Economy Pack". 

The same idea applies to syndicates.

It is a great way to upsell.

 

 

 

Does POS Browser allow for a fee when accepting International Cards only

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Taking photos in business

POS SOFTWARE

It is said that "A picture is worth a thousand words". So as the modern smartphones today have a decent camera, I find it very useful in business today. Some examples that I use pictures for

) When I am sending an email to someone of something, I will attach photographs.

) Many of our clients when they have a problem often they take a snap of the screen and then share it with us together with their query. 

) If you are using our point of sale software and need a photo to attach to a stock item in our software, the smartphone can quickly get you that image.

) If you are making a website, you need photos, the smartphone can be a low-cost tool for getting snaps of your shop. 

) Sending signed documents by email

Let me make a few tips that work for me.

1) Activate gridlines on your smartphone.

Image removed.Image removed.

It will make it much easier to position your image if the grid is on.

2) Take a few photos, move around a bit and take a few more and then select the best one. The big advantage an amateur photographer has over a professional is that the amateur can take as many photos as he requires, the professional only gets one shot. 

3) If you are taking pictures of objects, find the best spot in the shop first to position the item. Read more here

4) Turn off the flash, it just seems to create problems, if you need to use a light.

5) Remember it does not have to be art, it does not have to be perfect.  It is said that “Your first 10,000 photographs are your worst.” Henri Cartier-Bresson

 

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Put on your receipt a quote

POS SOFTWARE

Here is a marketing tip on your point of sale receipt

Put in an inspiring quote. It will undoubtedly bring a smile and comment from many of your clients as they read it.

Need some inspiration? Check this site for quotes, you can use. 

 

 

 

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Clunky monitors on the front counter

POS SOFTWARE

 People go to a lot of trouble and expense to make their shop and front counter. Sometimes what you see on the front counter an old computer screen like this one.

Old monitor for the tip


It is firstly taking up a lot of room on the most valuable and best spot in your shop, that space should and could be used far better. A monitor can often, for example, be raised on a stand, so take up no room on the front counter and be better positioned for the cashier too

More importantly, it is making a wrong impression to your customers on your business. With such an ancient monitor what are they thinking of your software and technology? 

I would suggest getting a monitor that is modern, stylish and sleek. This will enhance your shop and move the old one to the back where no-one sees it.

Here is an idea get a monitor in colour, now that makes a bold statement about your shop, matches your shop colours and a cool talking point.

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International Coffee Day

POS SOFTWARE

International Coffee Day

 

If you are interested in some marketing idea for today, what about trying to market coffee today as today is the International Coffee Day? It should be good for a few sales. 

Such things are easy to set up in your receipts in your POS system. If you have a VIP club it is easy to send email newsletters out.

International Coffee Day 2018, celebrates the most popular drink in the world. According to recent research, it is good for you too.

An example of how these marketing days are good for business.

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