Buy one get one free.


The slogan "Buy One Get One FREE" is one of the most effective promotional invented. Studies show that it beats "50% off" even though both offer the same. This is because, marketing-wise, FREE is very powerful.

Here are some tips for using it:

1) It is better for cheap items where customers are prepared to stock up.

2) You need to pick items with good margins; after all, you are giving away half the money. Some people would use something like this

Buy two and get another free.

Here at least, is only a third off.

3) Works better for flash sales. Try running it during a festive season, for example, as a Father's Day special.

4) Many products customers cannot use two of the same product. For example, two jackets for the price of one might be a problem, but two pairs of socks for the price of one should be okay. In which case, for jackets, consider something like

Buy a jacket and get One from Category B for Free.

This Category B has proven to be a great way of selling stock you no longer want.

Setting it up is easy. All you need to do is follow the red arrows in the image below.




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