The Psychology of Branding


Many of my clients notice when they do sales report that they tend to do better when they sell brand items rather than no-name products. This is often strange as it is doubtful that many people know these brand and yet the public is often willing to spend more on these branded items.

This question often confounds experts, for example, I have done a barista course, I am a coffee junkie who takes his coffee seriously, and I claim a lot of expertise on this subject. Yet I am puzzled as to why so many people like Starbucks coffee. I do not think it is a good coffee, but I know if I put a Starbucks sign in a coffee shop, they will sell a lot more coffee. The brand sells.

If you are interested in why branded stock usually sells better, check out here this chart.

The University of Southern California | Master of Science in Applied Psychology Online