Starbucks - A Great Customer Loyalty Program Example

Our point of sale software can handle a wide range of rewards programs, so before embarking upon a rewards program its worth reviewing what is available.

You need to be careful, for example, if you are a Woolworths customer, you probably remember after they scrapped their Qantas-linked point rewards system, they replaced their rewards system with a program of discounts on specific products. This program did not last long and shortly after it was quickly scrapped, then Woolworths went back to a point Rewards point system. This change was generally regarded as a disaster. Clearly Australian wanted points, not discounts on selected products.

However, that still leaves a wide range of point programs you can offer with our POS software.

One of the best and most popular ones available is the Starbucks Rewards Program, which I think is one of the best in the world. It is certainly very successful. Have a read here of how it works.…