Many of our clients are reporting that their sales slightly down. Yet there are significant changes in Australia's shoppers' behaviour from coronavirus.
As readers know we have an inbuilt traffic monitoring software in our POS Software. This will show what it can do.
This chart is overall retail traffic above by Kepler, a well-known traffic measurement consulting company in Australia for the last week of January. You can find it here.
I will take you through the options so you can see how Australians shoppers are changing.
The most important lines are green which is this year and yellow that is last year.
On the top left, you can see the PASSER-BY by weeks. This measures the number of people that walked past shops. As you can see this fell by 5.3%, what it means is that fewer people are coming now to window shop.
But look at the chart labelled SFC, (middle right) this is the ratio of transactions to those who came into the shop. Then look at the chart ATV, which shows the transaction value that the shoppers are doing. Both are up. Shoppers are buying more.
As I stated here before, COVID has changed the priority for shoppers. They are now are not window-shopping. They are not going to an enclosed shopping centre to spend a day socialising with friends over lunch and buying. They know what they want. They are coming to get it. So they are going shopping on a planned mission, to an open street close to them.
As such they are now trying new shops. So I expect that people you have never seen are coming to your shop.