🎃 Halloween 2025: Unlock Your Share of the $450M Spend 👻
To grab your share of the estimated $450 million in Halloween spending this year, which should see the average buyer spending about $93 this Halloween. What we did was study what is selling right now from a major retailer's Halloween sales.
💰 The Right Price Range
Most Halloween sales now range from $10 to $35. It is the sweet spot now.
Check your POS system now. Look at last year's Halloween sales. See which price points sold best in your shop. This takes only seconds using the price point report.
Here's what customers are buying now:
🦇 Bats and Spiders: 3D bat wall stickers and large, hairy spiders are always popular. They create a significant impact for a low price. This drives more sales.
💀 Skeletons and Grim Reapers: These items are effective because people love the spooky side of Halloween. About 37% of Australians buy costumes this season. Full-sized skeletons and Grim Reaper costumes are top choices.
🎃 Pumpkins: Pumpkins are the main symbol of Halloween. Real pumpkins and plastic pumpkins sell.
⚡ Easy Setup Products
Halloween shoppers want quick results; few are going to go to a lot of trouble to make a Halloween atmosphere. What people want are decorations that work straight out of the box.
🕸️ Spider Web Sets: These sell very well. Bundle them with small plastic spiders. It provides customers with everything they need in one package.
🦇 3D Bat Sticker Packs: Customers can create a swarm of bats on their walls quickly. With little effort, they have a big visual impact.
🎭 Themed Banners and Table Runners: Plastic banners and spooky table covers create an instant party atmosphere.
💡 LED String Lights: Themed lights in orange, purple, or ghost shapes add easy atmosphere.
💡 Sell these items as "Instant Halloween Party Packs". It makes shopping easier for customers. It also increases how much they spend.
👻 Costume and Accessory Sales
Dressing up is a big part of Halloween. Costumes and accessories sell consistently well. This year, kids like Spider-Man, ghosts, and princesses. Adults choose witches, vampires, and cats.
🎭 Core Costumes: Simple costumes, such as those of grim reapers, skeletons, and pumpkins, remain popular. They're safe to stock because they always sell.
🎨 Accessories: Many customers create their own unique outfits. Stock lots of accessories, such as scary masks, face paint kits, and fake blood. These items have good profit margins.
📦 Bundles: Customers think a costume with a matching mask offers better value. Your POS system can easily create and track these bundles.
⚠️ Plan for Leftover Stock
Much Halloween stock won't sell after the holiday. Plan now for items that don't sell. Don't wait until November to consider this, as then you'll be looking at a sale with discounts of 50–75%, which will only attract bargain hunters. Plan your clearance strategy before ordering stock. If possible, buy stock that can be sold after Halloween.
🚀 Last-Minute Shoppers
The final days before Halloween are your most significant advantage. Online stores often struggle to deliver promptly. Customers who need products fast will come to local shops.
Use clear signs in your store: "Halloween Stock In-Store Now!" People aged 35–59 are most likely to celebrate Halloween (34%). Those under 35 follow at 25%. These customers value speed when time is short.
Get ready to boost your Halloween profits?
Written by:
Bernard Zimmermann is the founding director at POS Solutions, a leading point-of-sale system company with 45 years of industry experience. He consults to various organisations, from small businesses to large retailers and government institutions. Bernard is passionate about helping companies optimise their operations through innovative POS technology and enabling seamless customer experiences through effective software solutions.
