How to start cross-selling


As a benchmark, the average basket size in an SMB retail business in Australia is about 2.54. If yours is below that, you need to look at cross-selling.

In any case, even if you are over that figure, I would say that proper cross-selling techniques will increase revenue for your shop.

Now in retail there are two ways to cross-sell, the one is active ask a customer "is there anything else you want?", the other is passive which is making sure that the appropriate goods to the person buying are brought to their attention.

So how do you identify the goods that you can offer? Well, you go on history, you see the past shopping behaviour of people that purchased items have brought in your shop.

It is very easy to do with our point of sale software.

Firstly get your top ten sellers, you can get more but we will start there.

Go to Register reports.



Now select "Top N Stock Sales for a Given Period"



Now put appropriate dates (say last three months) and ask for the top ten, like I said you can put more in but let us start there.

Now go to sales register reports section here

and select the stock companion report

Put in the same dates, put in your top-selling items and now and ask for a full listing.

Now go through the list and there is a fair bit to look at there. Now take notes of those items that sell well with these items. 

Now check in the shelves, where these items are these companion products close by, can the customer for those items quickly see these items? If not, then you have to start rearranging stock because that is what is selling. 

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