Readers here will know I support using events to connect with their customers. It is tricky, but it works, and it is cheap. Find some event, and link your stock to it to sell your products. This piggyback works as you connect to the major's extensive advertising program to get a slice. Often for free.
One such event I did like was Afterpay Day. Critics said that would not be much as Afterpay was on a decline and BNPL is down. Well neither I think is true. Yes its share price dropped, but its business is doing fine. The public overall does not care about the share price. What they care about are the business offers. Millions of them would have gotten emails pushing them to buy.
Well, here is the interest in Afterpay Day this August 2022.
In red, you will see the interest in 2021 and in blue, the interest in 2022. It started earlier and finished later than last year, but if you look at the bar on the left, you can see it is identical to last year. Majors must have been happy with it, as they extended the sale dates. It is a standard pattern today that the retailers will extend the holiday to get more sales if it works.
If you want more info, Australia Post puts it on the same level as Father's Day. Click here.
I am sure those retailers who listened to us made a few sales. I hope you did.
