ABC newspaper May 2012 circulation figures

I have already released these figures before for May but these one will be of interest to our readers as they also contain digital figures in Appendix 4.

I decided to calculation what is the digital subscription rate compared to total paid sales

Victoria 4.5%
Tasmania 0.2%

These figures are not particularly impressive. You can also note that often the digital is almost given away. I do not see any great pot of gold for newspapers online.