The most popular method today for loyalty marketing is email and there are many ways and advantages of collecting email addresses from customers besides for sending people statements by email.
We have a large section for doing such marketing which you will find in register reports marked with a red arrow.
Once you click on it, you will see the following.
Now you can select the special categories you can set up, for example, here it is lotto mail outs, Facebook's clients etc.
Now you can compose say an email to these people advising people on lotto mailouts if say a big draw is going to be held this week. Actually today would be a very good day to have sent out a lotto mailout as tonight is a blue moon, something that is suppose to be very lucky and only occurs rarely. The next blue moon will be January 31, 2018. Many that play lotto might want to have a shot at the luck of blue moon.
The cost to you is nothing, and if anyone comes in, it has paid.