When your business name confuses your customers


Once they get it, many people tend to review their debit and credit card statements. Partly what they are looking for is to see if it is correct. Everyone now has heard stories of fraudulent transactions, so we all look. In our case, our client's merchant name on the statement looked nothing like the trading name. 

So the customer queried the merchant with the bank. Soon my client got a please explain enquiry. 

This type of trouble was an unnecessary argument. 

In some cases, it can cost you time and possibly money.

So it is worthwhile examining what your customer gets on their debit and credit card statements about your business. See whether they are likely to be confused. This will help your customers better identify their transactions so they will not unintentionally dispute them. 

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