What our point-of-sale software allows you to track the sales and stock holding at the shelf. The reason why this is so important is highlighted in a report by the Coca-Cola Company Retail Research Council which is available here.
What it found on a typical afternoon, more than 8.2 percent of supermarket stock is not available for purchase to consumers. Much of it was the fast-moving items, the stuff that is actually selling well. In 34% of the time, they discovered that consumers refuse to buy alternative products, which meant a net loss in retail of 5%. Plus of course, the business looks bad because it does not have the stock it should have.