mX a free newspaper is now offering advertisers scented choices from today so they can have a newspaper that smell for example like roses. That is something different.
The mX newspaper is a free newspaper owned by News Limited given out throughout main CBD locations in Sydney, Melbourne and Brisbane. If News Limited introduces this technology throughout its other publications, imagine what it would be like in a newsagency! Roses I can take but what if they made it smell like mint toothpaste?