Audit Bureau of Circulation figures


Like everyone in the newsagency industry, I went to look at the Audit Bureau of Circulation (ABC) figures.

Of course, the main one that interests me is the newspapers and the same patterns I reported earlier on a previous ABC audit showed up again. The national newspapers did increase in circulation, the overall rate of fall in newspaper circulation is less than almost everywhere else in the Western world and magazines are a real source of concern.

Overall the results show an overall loss of about 1% in newspaper circulation for the last quarter of 2007 (October to December). Of concern is that this period included a federal election which should have increased sales. So like before the newspaper market appears to be static.

Looking at them individually it appeared that many News Limited publications took a hammering although others like The West Australian also went down. That, of course, is more of an issue to the publishers, not us.