Magazine (MPA) distribution test to proceed.


The MPA has announced here that its proposed tests will start next month with 20 shops has been approved by the ACCC. What they are going to be doing in these 20 shops is providing better and more restricted distribution and retail advice. I expect that it will be extended to another 20 shops soon after that only with the better and more limited distribution with no retail advice. The idea here being to compare how good the MPA retail advice actually is.

This does suggest to me that Alf Maccioni, CEO of the Australian Newsagents Federation, was right from the start with his comments of the reality of the situation with magazine distribution.