Consider allowing Double discounts

POS SOFTWARE

 

Sometimes what happens is that a person gets a voucher like this and comes into a shop which has items discounted. Now if you allow the person to claim this voucher off the already discounted items, what you have is a double discount.

As expected studies have shown that these double discounts confuse people but what they also have been shown is that as a marketing tool double discounts are very effective. You can read about a study here.