Christmas Thursday problems

Several publications have weekly extras for Thursdays. One popular one is the Green Guide in Melbourne. Since this will be delivered on Wednesday, many people that just subscribe to the Thursday paper will not get it. Most of these people will be upset. So yesterday and today, I have had discussions with Fairfax on how they want to handle this situation.

Fairfax has decided that they cannot support the automatic change-over of all Thursday Age deliveries from Wednesday deliveries as the client must approve any changes first. However Fairfax will allow newsagents to supply copies of the Green Guide to Friday purchasers of The Age on request, and sourced from copies of Wednesday unsolds.

The Wednesday unsolds will still need to be returned as normal procedure but they will alert their returns depot that not all copies will contain Green Guides.