What point that often I find stunning is the comparison of when I talk to the chiefs in large organisations compared to owners of small businesses (SMB). The leaders know less, much less but what they do know is relevant and essential to the problem at hand. The owner of an SMB, often does not know anything. The owner has all the details in their head, the pixels that they know little of the big picture.
I do not believe that retail business has ever had access to such a wealth of information as they do today.
A conversation might start, what is your top seller? The owner often gives a blank stare, well we sell a lot of this and that what is the top seller, it could be.... Yet the information is available in their POS system here.