Best pos : Mirror marketing

The question often raised do I have the right stock NOW in my shop. For example, as I spoke earlier Valentine's Day is coming up? It requires specialised stock, do you have the stock, perhaps a more important question is do you actually have the stock you think you do? It is so easy to forget what you have, here is a report that can help you.

Go to Register Reports marked in green.

Now select in stock, "Stock Sold During Period(a) Not Sold in Period(b)"

Now out pops this.

For those that know what mirror marketing is, you will find this report is a form of this. What the report will tell you is what was sold in a previous period (a) last year but has not been sold in a period (b) . Since Valentine's Day is a very narrow marketing season, you need probably to run it now.

Now in brown, you will see that there is a lot flexibility for your reports there is also an integrated traffic analysis available too but let's keep it simple for the time being.

Now you will get a report with what you sold over the period (a), but you are not selling in your current period. What you find is I am sure worth investigating.

Another idea to consider is I did this report for other years beside last year.

This is one report, that I suggest you run regularly, say run the month coming up last year as period (a) and last month this year as a period (b) because once you get to know it, you will find it very useful.