The future of point of sale is not all pretty and sometimes its benefits seem dubious to someone like myself who believes in twentieth-century privacy concepts.
Google has is starting to access credit-card transactions to push people to make purchases even in offline locations like retail brick-and-mortar stores. Soon I am sure that Google, Facebook, Amazon and others such as the authorities will follow as Google and Facebook make good spies.
Once they do that they will be able to match your Internet browsing to your purchases. This will allow them to make their work more effective but becomes another nail into your privacy, on the other hand. The consumer will win too as they will receive better service for those people who are switched on to the net.
Read more about it here.