E-Commerce

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E-Commerce

Ecommerce choices for Small Businesses

POS SOFTWARE

Our users are mainly picking these two options now for doing e-commerce and both are excellent choices.

 

This is  the option I suggest particularly if your web technical software knowledge is small

 

The big plus for WebTail for our users is that as its part of their point of sale system, it works like something they are used too. You can use it with only minimal training. Often the same day you are up and running. Updates, costings, stock quantities etc are all done as you do it now. This is where point of sale software is going combining online and the shop into one system. Customisations are included in the price and you can be very creative with your designs. Our users have local support too.

 

My second choice

WooCommerce

WooCommerce is a fine option. Its big plus is that if you know something about the web, a simple version is available free. You cannot beat free. If you want extras though you need to pay. WooCommerce marketing model is you get a basic version free but if you want extras you have to pay.

Most people that know Wordpress can use it almost immediately. You need to be comfortable with using WordPress as WooCommerce is part of WordPress.Support can be a problem as its email ticket support and forum support so if you have a problem you need to email today the problem, you will probably get an answer tomorrow with probably a request for more information so it may take your technical people a few days to work out.

The operation, unlike Webtail, is manual you will need to go back and forward with two different systems.

They are both highly flexible, both professional e-commerce solutions, both have great reports and both can grow with your business.

There are other options my clients are using 

Magento, I find very similar to WooCommerce, I think if you are looking at a big online shop it is better but you will need a web developer. One of our clients spent over $20,000 on a Magento site so unless you are highly skilled on web software so I would say that WooCommerce is probably a better option for most of our clients then Magento.

Shopify which is a subscription-based service, like WooCommerce anything other than very basic does cost. So unlike these other options, you pay a percentage of each sale to Shopify. Its customisation is much more limited, generally what people do is pay a professional developer to set up their online shop. A big plus here is that hosting is free but its free only on their site.

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Taking photos in business

POS SOFTWARE

It is said that "A picture is worth a thousand words". So as the modern smartphones today have a decent camera, I find it very useful in business today. Some examples that I use pictures for

) When I am sending an email to someone of something, I will attach photographs.

) Many of our clients when they have a problem often they take a snap of the screen and then share it with us together with their query. 

) If you are using our point of sale software and need a photo to attach to a stock item in our software, the smartphone can quickly get you that image.

) If you are making a website, you need photos, the smartphone can be a low-cost tool for getting snaps of your shop. 

) Sending signed documents by email

Let me make a few tips that work for me.

1) Activate gridlines on your smartphone.

Image removed.Image removed.

It will make it much easier to position your image if the grid is on.

2) Take a few photos, move around a bit and take a few more and then select the best one. The big advantage an amateur photographer has over a professional is that the amateur can take as many photos as he requires, the professional only gets one shot. 

3) If you are taking pictures of objects, find the best spot in the shop first to position the item. Read more here

4) Turn off the flash, it just seems to create problems, if you need to use a light.

5) Remember it does not have to be art, it does not have to be perfect.  It is said that “Your first 10,000 photographs are your worst.” Henri Cartier-Bresson

 

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OUR OFFICESMART SITE

Officemart

Many of you will have a personal Officesmart website. From what we have been told it should already have been closed. Yet it appears to be running. If you are using I suggest that you test that it still works.

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HOW TO PRICE FOR EBAY

Ebay Tools

 

Rather than discount the old worthless products completely just to get rid of it, try to sell it on eBay. We do it too, for example, with aged scanners and computers that are brand new but no longer sellable also for products that we do not want to handle any more. So I am pretty experienced with eBay.

 

If you are thinking of doing it, here are some tips to get your selling price.

 

You have to know your costs exactly, shipping, packaging, transaction fees, etc. once you have done that you can set a floor price.

eBay I have noticed is not always about the lowest price. Some other points like having days for them to get the products, local pickup, freight charges, free extras and just in general how you look to the client plays a part.

Currently, check who are the main sellers for the product. You should just by looking at eBay see how hot the product is and see what price most people are selling the product. Furthermore, check what is the lowest price, I would say try to set your price at what most people look like they are selling it for now. However, if you cannot match it all is not lost as in my experience, and you have about 20% prices range on eBay. So if say the price is about $10, you can still be in the market at $12, if however, your floor price was $13, I would say you are not competitive now and you either need to drop your price, wait another two weeks and check again because prices change all the time on eBay or forget eBay for that product.

 

One strategy that works well, is to try to make your product unique, which makes it harder for a person looking to compare pricing. The disadvantage is that people are very wary of products without looking at them, and if you are unique, it makes it hard for them to check whether it works for them, so they move on.

 

Moreover, eBay is not just about price; a few bad reviews will kill you as a seller. If you get too many bad reviews, close your account and make a new account. Try not to close too many accounts as big sellers get more business because they have trust. The more you sell the more people trust you.

 

We do offer a complete eBay integration in our point of sale software.

I hope this all helps and let me know how it goes for you.

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WEBSITE NAME

choosIng website name

The very first step in going online is making a name and the problem is that with more and more Australian businesses going online, it can be hard to find a suitable name. When setting up a website for a client, I have noticed that getting the right name takes a lot of time.

If you want some ideas, then write down your company name and your main products, then look up a thesaurus and try to get a few more ideas.

Now if you see yourself as a local business, I would suggest that you consider adding the main suburbs near you because that is what people will search on, e.g. if I am looking for a chemist in Blackland, I might search "Blackland chemist". Try to avoid street names if you can they do not help online. If there is a prominent site nearby you may be able to connect to that item. While if you see yourself as a national business, then you will be looking to connect your domain name to your major product and/or service.

The idea is that you are trying to make a name that people will find in a search. So it is worth doing some research as a good name will increase your credibility and improve your rankings in Google.

Then here is a website that can help you look for ideas.

https://hostingfacts.com/15-best-domain-name-generators/

 

Put your ideas in and try to find a name you like. Now write down say the top ten ideas and talk it over with a few people.

If you see yourself as a local business, I would suggest that you consider adding the suburb to your name because that is what people will search on, e.g. if I am looking for a chemist in Blackland, I might search "Blackland chemist". Try to avoid street names if you can they do not help online. If there is a prominent site nearby you may be able to connect to that item.

While if you see yourself as a national business, then you will be looking to connect your domain name to your major product and/or service.

The idea is that you are trying to make a name that people will find in a search. So it is worth doing some research as a good name will increase your credibility and improve your rankings in Google.

Now get a list of possibilities and now see whether you can get it. The site I use to get it is

https://ventraip.com.au/domain-names/register/

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