ABCs: Weekly magazines continue down

Really, there is no good news to report here according to the latest figures from the Audit Bureau of Circulations (ABC) which take in the months of April to June 2014. The same trend as last quarter seems to be holding that the bigger publications are losing in less percentage terms then the smaller publications. For example Bauer's Woman's Day went down 5.0%, although Pacific Magazines seemed to do better overall, their New Idea dropped by 2.90 per cent which was the best performer in Weekly Magazines. That's Life also a Pacific Publication was down 4.4%. The smaller publications in comparison went down much more. I would not be surprised if much of the loss is due to many retailers not handling them anymore. If they are not selling well why put them up? Famous went down 22.4%. Zoo Weekly which posting a decline of 33.7 per cent, I doubt Zoo can afford such a loss. I would expect with the current trends, many of the smaller weekly magazines to go.