We have had discussions with Trader TAG about the problems of a paper every other week. Since it does not fit into the weekly routine of newsagents, and because it is distributed through Fairfax, which does not use XChangeIT files, it has proven difficult for newsagents to remember to process them every second week. Therefore Trader TAG were missing out of many sales as newsagents forgot about them. Our recommendation was that Trader TAG use XChangeIT or failing that they email newsagents with XChangeIT files. Neither was possible but it does not matter any more as Trader TAG is going weekly.