Julia Gillard to Prime Minister.

Many are rushing to produce a special edition covering the rise of Julia Gillard to Prime Minister.

So we are expecting there will be a few changes now in magazines schedules. As a result, I know we are going to get plenty of calls in our computer support bay today so we have put another person today on support.

It will be interesting to see how it effects the sale of magazines in particular.

It will cause some problems too as for example the Woman’s Day, will have a “photo tribute” to her in a special edition today. Next week's edition, however, will be an updated edition of today’s. Many regular buyers of the Woman's Day may not like that.