Well Rupert Murdoch was not bluffing about stopping Google


Beginning today, several newspapers owned by Rupert Murdoch's News Corp. empire have stopped the free search engines and will presumably move towards paid online content.

According to this study done recently in the US, the readership of paid online content is only about 2.4% of print subscribers. However, those that are willing to pay for online content seem to be largely indifferent towards how much it costs. Click here for a report on this study

Since Fairfax has also stated that it in moving in this direction, it will be interesting to see what the Australia consumer does as these pay walls are erected, and Australians are being asked to pay for online news.

Note several local news organisations like the ABC have stated that they are not going to this model. There maybe some movement to print.