New Idea

The next New Idea will start to show its new look with its greater stress on food, health, family and the home. To promote this new look New Idea is making a campaign which includes TV. Newsagents will be supplied point-of-sale support such as counter-packs, posters and display units.

It is good timing as Marie Claire seems to have generated mixed results in shops and maybe some women annoyed about Jennifer Hawkins will try New Idea.

It will be interesting to see if it works.