I was talking to a few people and was stunning that several did no know what an advertising wrap on a newspaper was. So here is a picture of the Sydney Morning Herald with a wrap. Because it was unusual, it did create a visual interest with some customers.
Several in the industry condemn it, I think they are wrong. Today we have to be practical, what is keeping newspaper prices down is advertising.
Please ask yourself this.
Does it matter if the main news of the day does not appear until page two or three? If I want to read the news, are you not prepared to turn a page if the newspaper is cheaper?
Has anyone got figures to show that the wrap affected SMH sales?
Did not the advertisement create more interest to many new consumers than the main news?