Valentine's Day 2017

Having the stock for Valentine's Day!

If you look in google trends and put in Valentine's Day, for Australia over the past five years, you will see this graph.

Although interest is falling, it's still very high. It's about 10% of Christmas. However, you can expect interest to be slightly lower this year then last year. The next point to note, is that there is only a narrow marketing window, interest starts now and reaches a peak on Valentine's Day and afterwards collapses. So you need to spot on the stock you require, and if you have done nothing, you need to move now.

Now if you look by sub region.

Interest is constant across Australia.

Now if you look at related queries, click on top.

You can see what people are doing is looking for something to buy for Valentine's Day. Clearly they are open to ideas but clearly do want is gifts and cards.

Now the next point is to see in your shop, your existing stock how does it go for Valentine's Day do you have this stock?

At the point of sale software

The report I recommend you look at is the Top N stock report which gives you among much other details the top-selling items.

Go to Register Reports marked in green.

Select stock and now you will see two reports, click the one on green first. The purple you should hold in memory as you may need it before placing an order.

Now select last year, for this date until Valentine's day (see yellow arrow)

In blue, you will see I selected 40 items, what I am looking for here is the top 40 items, which for most people should be plenty. In purple, you can see I selected by item sold, but of course you have many more options there which you may want to experiment with as well.

Now you will get a report with your current stock on hand figures to see how your shop looks stock wise for Valentine's day. You also have supplier's details too which you can investigate with the Top N stock report by suppliers that I spoke about above.

Another idea to consider is I did this report for last year, it's a good idea to do it for other years as well.