The Magazine Publisher’s of America has just issued their report on the latest trends of magazine circulation, although American, it does have relevance to Australia too.
I particularly found interesting the figures that show a decline in single sales of magazines and the increase in subscription. This suggests to me that the current emphasis on newsagents selling single copies is wrong. Newsagents need to be encouraged to sell subscription, and they are in a perfect position to do this.
Click here for the report.
It would be nice to see an Australian version of such a report too.