Strategic Product Placement in Supermarkets


Over the years, Coles has given us many tips for our software. I was blown away when they took us on a tour of their data centre and EFTPOS and Credit Credit card facility. 

Now shopping at your local supermarket seems simple enough - walk in, grab a trolley, and start filling it up. But have you ever wondered how supermarkets decide where to place products on their shelves? It may look random, but product placement in supermarkets is actually heavily dependant on strategic science designed to influence what you buy.

How Supermarkets Use Product Placement

Supermarkets hire experts to advise them on store layouts and product placement. These retail analysts use years of sales data, customer surveys, focus groups, and other research to determine optimal shelf configurations. Their goal is to place the most profitable and popular items where shoppers are most likely to see them or can easily grab them. This encourages impulse purchases and converts browsers into buyers.

Key Placement Principles

  • Eye level shelves - Most sought-after items are placed at eye level where they are most visible. This includes popular branded items that stores want you to notice. This is called the buy level.

  • End of aisle displays - High value impulse and specials are displayed at the ends of aisles to catch your attention.

  • Kids height shelves - Colourful packets of sweets and biscuits are deliberately placed at kids' eye levels to tempt them.

  • Bottom shelves - This is for the bargain shoppers as they will reach down for a bargain.

  • Perimeter placement - Highly desired products are placed all over the shop, so a shopper has to travel all over the shop. 

Improving Sales Through Placement

Now small changes to product placement can lead to impressive sales lifts.One of my clients blocked off an exist to the shop, so his customers had to walk through more of the shop. It worked.

Checkout this video it might give you some ideas.

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