I will be doing a presentation on benchmarking to some newsagency suppliers. So I decided to adopt newspapers as an example of how different newsagencies can be to determine, how much is this red part of the shop worth?
Here is a chart of two newsagent stores with a similar turnover and both are in suburb strips yet look at the difference newspapers have. Click on the chart for more detail.
This is why our benchmarking system has so many choices as you have to be very careful about generalising from one newsagents experiences to a community.
If this sounds obvious to you, believe me, it is not so obvious to many of your suppliers.