Should Retailers Open on AFL Grand Final Day?
Balancing holiday costs with customer opportunities
When the AFL Grand Final public holiday takes over Melbourne, the entire state buzzes with excitement. From living rooms to local pubs, almost everyone across Victoria tunes in for the big game. However, for retailers, this festive atmosphere presents a tough business decision: should they open their store on Grand Final Day?
It’s not a simple decision. The day is a public holiday in Victoria, which makes staffing more expensive. But if you stay closed, you could miss an opportunity to catch customers who are already out and about. On the flip side, if you do open, the effort may not be worth it if people don’t even realise your shop doors are open. This is where communication is key and where the right strategy can make all the difference.
Why Customers Get Confused
One of our clients opened their shop on Grand Final Day two years ago, expecting high foot traffic. However, it was quiet because customers thought it was closed for the public holiday. This highlights a common problem: just being open isn’t enough. Unless you actively tell people, they won’t stop by because they think you’re taking the day off like everyone else. The result is wasted wages expense and missed sales opportunities.
However, simply deciding to open isn’t enough. Many retailers discover that unless they communicate effectively, people do not come because they think they are closed. To avoid this costly mistake, retailers need clear visibility strategies that reassure shoppers they are open and worth visiting.
How to Let Shoppers Know You’re Open
If you open on AFL Grand Final Day, please ensure people are aware. Here are ways to spread the word:
- Bold signage: Clearly display you are open, say "Yes, we’re open!"
- Social media updates: Post on your social media that you are open.
- Pre-day reminders: Notify customers now that you’ll be open.
- On-the-day attention: Use balloons or a framed sign outside your shop so people driving past know that you are open.
The Importance of Early Communication
Start your marketing now. By Saturday morning, most people have made their Grand Final plans; you want to be on those plans.
Final Thoughts
Opening on the AFL Grand Final public holiday can be worthwhile, but only if your customers are aware of it. The cost of extra wages makes it essential that you actually generate sales, and that won’t happen if people assume you’re closed.
This year, if you decide to open, get the message out early and clearly. Use clear signage, social media, and even your POS system tools to remind your customers. Because at the end of the day, shoppers can only support your business if they come into your shop. Start promoting now.
Written by:
Bernard Zimmermann is the founding director of POS Solutions, with 45 years of experience, now retired and consulting businesses to optimise operations and enhance customer experiences through POS technology.
