Benchmarking on the October promotions at the Lucky Charm Group rewards cards have just been done. The following is the report of the October promotions just finalised. It was done in three parts. What we did not expect is that we would be so successful with ink cartridges.
Ink – buy any 2 cartridges and go into the draw to win an ipad
-Average number of ink purchased (quantity) increased 111%
-Number of customers buying ink +78%
-Basket size increase by 12%
-Total ink sales increase by 100% over the promotional period.Promotion was supported by emailing all customers who bought stationery plus catalogue, Sunday full page TV guide advert and in-store point of sale.
Magazine promotion – Buy Woman’s Day and Ok Weekly – win a Delonghi coffee machine
-Average weekly combo sales increased 215%
Promoted via email to all customers who bought magazines plus point of sale.
Hallmark Cards – Buy any two Hallmark products to win a Ipad
-No of transactions increased 20.7%
-Total average weekly increase (overall) on cards 44.5%
-Average card basket size increase 19.8%Promoted via email to all customers who bought cards plus point of sale.
This is an amazing result considering it was just the first month of promotion.
