How relevant are the ABC newspaper circulation figures to a shop?


Although the Australian newspaper circulation stood up well compared with its overseas counterparts, it did record a slight fall in the September quarter of 1.7%. The question arose how relevant it to a newsagent as several said that they did not feel it.

So one Victorian newsagent that claimed not to feel it, we decided to check their newsagency’s figures using our benchmarking project and compare it to the ABC figures for July to September quarter. The benchmarking result for their newsagency when we examined their information was this.

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As you can see, it did not follow it exactly but the trend is similar. What we think happened is as newspaper sale's slight drop (1.1%) was not enough for a person to notice anecdotally. Another would be that his main newspapers had a price-rise so much of the sales drop was hidden by the price rise.