If you’re a retailer not running a loyalty program, what does it cost you?
Let us do a guesstimate.
Say you collect a 1,000 email addresses of your customers.
Say you send out a monthly email newsletter to them. This costs you nothing.
At a super conservative value of 1% effectiveness, say with $20 profit per hit. That is a $200/month profit on 1,000 members of your loyalty club.
In one year, you have about $2,500. Its paid its way.
Plus, it puts your name out in front for no cost.
A card promotion advertised through a loyalty program resulted in
-No of transactions increased 20.7%
-Total average weekly increase (overall) on cards was 44.5%
-Average card basket size increase 19.8%
Plus, there were extra purchases as customers bought more than cards.
Read more here.