Digital signage advertising and Old computers


With Windows 7 going, the question many are asking now is what they can do with their old computers?  

What do you do with them and no-one wants them!

What we used to use them a lot was as backup data storage units. Now almost all these and have been replaced by cloud backups which work better and cheaper — my costing of what in a point-of-sale environment, computer costs see here.

Well here is a use that they can be used for is advertising. 

Have you noticed that printed signs and posters are now rapidly being replaced by computer screens? 

The software for creating a digital signage system used to require expensive specialist software, now there are many software slideshow software available that can do it or if you wish many photographers will make you a professional one at very reasonable prices.

I think it is better to learn to make it yourself and they are now not hard to make, besides being a lot of fun it is advantageous to create one. It is one of those things that is not hard, but you need to spend a few hours to do it as there is much to learn.

What a slideshow software does it take many still photos, which any smart camera now can take and entertainingly displays them one after another one after another in a video.

You will need to be about 5 to 20 minutes, and I would recommend about 5 minutes as each still photo is displayed in retail for about 5 to 6 seconds. Each picture has a gap of about 1 to 2 seconds. This is all very approximate as I find that often each photo demands a different amount of display time. If you are trying to present an intricate image, you may need much more, if you are trying to say, "We have tons of greeting cards," then you may want less time for each image. So as such, you need about 45 photos. Many you can get from the supplier, but I doubt its worth the hassle. Walkthrough the shop after it has a clean. Carry around a black sheet of paper to put products on it and go with your modern smartphone taking high-quality photos, the higher the quality, the better. As you will probably be rejecting about 75% of the images, you take, you need about 160, which should take you about 30 minutes of your photoshoot — trying to take each photo in some reasonable order. It makes it easier later. Otherwise, you will need to sort to get them into some logical order. Now put these images on your computer, and go through and delete the ones you do not want. Be ruthless as you can always go back and get some more. This is one significant advantage an amateur photographer has over a professional photographer; the amateur can go back and get more photos if required.

I do not recommend adding sound in point of sale environments, as it will drive you crazy hearing it repeatedly the same tune although I do admit that it does work and attract people. 

Take your video, mount it on the old computer which is somewhere in the shop, and let it play on the old monitor or better still an old digital TV and run your slider show which will advertise your products and services. 

You will not be sorry with the results.

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